Homepage Redesign with 39% uplift in sales

Homepage Redesign with 39% uplift in sales

— The results

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39.34%

Lift in Purchase Conversion Rate

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

36.30%

More Transactions

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38.74%

Improvement in Revenue

What we did

With over 2 million customers worldwide and still counting, Fit Tea is considered to be the #1 selling detox tea in the world.

Since its launch in 2013, the brand enjoyed a lot of attention from influencers and consumers. Michael Gonzalez, founder of Fit Tea is one of the first business owners to lay out the basis of influencer marketing.

Even so, he felt that the website could definitely benefit from improvements and this is where our contribution lies.

Our homepage redesign was launched as an A/B and after it generated outstanding results, we’ve implemented it as the new control.

How we did it

  • Defining the Target Audience (Analytics Data & Qualitative Research)
  • Creating & Prioritizing A/B Tests
  • Designing & Implementing A/B tests
  • Running the Experiments
  • Results Analysis, Generating Insights & Learnings for Future Experiments

Get results like this!

Drop us a line and let’s discuss your CRO needs.
Bonus: you get a free site review!


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