Increase signups by providing an article download option


Increase signups by providing an article download option

— The results

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Increase in Sign ups

What we did is the most prominent blog on the management consulting industry. 9 out of 10 new hires at McKinsey, Bain and Boston Consulting Group were students.

The challenge was to get more people to sign up to an email list. The page already contained two separate sign up forms, but people were not paying a lot of attention to them.

We found out that users kept coming back to the article but then left. Generating new email leads was more important than time on site for our client.

WIth this in mind, we have created a treatment that presented users the option to get the article directly to their email.

This has increased the number of sign ups by 246%.

How we did it

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