Added video testimonial brings 42.74% uplift in sign-ups

Added video testimonial brings 42.74% uplift in sign-ups

— The results

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

42.74%

Lift in Free Trial Sign-up Conversion Rate

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

32.28%

More demos booked

What we did

Founded in Dublin, Ireland in 2014, ProcurementExpress.com has grown into a truly global company with offices all over the world and a client base to match.

Over the years, they have successfully saved their customers across many thousands of dollars and countless hours by helping them to streamline and improve their spending practices.

Our experiment aimed to increase authority of the solution by emphasising the great testimonials they received from big companies, like Unicef, that were using their solution.

How we did it

  • Defining the Target Audience (Analytics Data & Qualitative Research)
  • Creating & Prioritizing A/B Tests
  • Designing & Implementing A/B tests
  • Running the Experiments
  • Results Analysis, Generating Insights & Learnings for Future Experiments

Get results like this!

Drop us a line and let’s discuss your CRO needs.
Bonus: you get a free site review!


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