Visual and actionable copywriting brings 29% uplift in sign-ups
Visual and actionable copywriting brings 29% uplift in sign-ups
— The results
29,91%
Lift in Free Trial Sign-ups
42%
Lift in Demo Requests
What we did
Rydoo is a single app, representing the shared vision of 3 companies: Sodexo, iAlbatros and Xpenditure. Since June, 2018 their main focus is on helping companies and employees focus on what really matters by eliminating painful and frustrating processes.
Rydoo’s aims to change the way worldwide companies work. Over 500k professionals across 60 countries use the app to simplify travel and expense management.
Among the many things we’ve A/B tested for them, copy and CTAs have proven to be most effective, generating 29,91% uplift in Free Trial Sign-ups and 42% uplift in Demo Requests.
How we did it
- Defining the Target Audience (Analytics Data & Qualitative Research)
- Creating & Prioritizing A/B Tests
- Designing & Implementing A/B tests
- Running the Experiments
- Results Analysis, Generating Insights & Learnings for Future Experiments
Get results like this!
Drop us a line and let’s discuss your CRO needs.
Bonus: you get a free site review!
Read one of our other case studies
How Extra Steps Can Add Friction to the Sales Funnel
A Good Hero Section Can Bring a 13% Uplift in Conversion Rate
Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate
Increased accessibility and contrast leads to increased conversion rates
Boost Your Sales with an Explanatory GIF Set
How Adding the FAQ Section on Product Pages Can Boost Your Conversion Rate
Even the Smallest Change can Influence the Conversion Rate
Sticky ‘Add to Cart’ Button on Product Page brings 30% uplift in Conversion Rate
Increase your conversion rate with 20% by showing your collections
