Generating leads is the most important thing that you have to do once you start getting website traffic. You need to be 100% sure what action you want visitors to take when they’re on your website. Not having a clear goal for your website will ruin the conversion rate.
But having a goal doesn’t mean your website will convert at a decent rate.
It feels bad when you see visitors (that you paid for) leave your website without filling the form, downloading your lead magnet, or taking the desired action.
If you are struggling with a low conversion rate, the following 5 ways to boost conversion rate without spending any money will help you get things right.
1. Improve Site Load Time
One of the authentic yet free ways to boost conversion rate instantly is by improving page load time. It isn’t one of the easiest techniques as it requires technical knowledge but it works great.
Website load time has a huge impact on conversion rate. Research shows that a one-second delay in page load time reduces conversion rate up to 7%. This is because visitors don’t like waiting for the page to load. Websites that load quickly have higher conversion rates. AutoAnything, for example, reduced its page load time by half and it increased conversion rate by 9% and sales by 13%:
Walmart saw a 2% increase in conversion rate for every one-second improvement in load time:
There isn’t anything better than improving your site’s load time to increase conversion rate. Use Google PageSpeed Insights to check your site’s load time for desktop and mobile:
Try achieving a score between 90-100. You’ll receive detailed guidelines on how you can improve your site’s load time in the report:
Here are some quick tips to improve site load time:
- Use a reliable hosting company and hosting plan (preferably VPS or dedicated)
- Leverage browser caching
- Optimize and compress images
- Minify CSS and combine files (there are several free plugins available).
2. Make CTA Button Prominent
Visitors convert by clicking your call to action button and if it isn’t prominent, nobody will click it. The CTA button must be the most prominent element on the landing page. It should grab visitor attention.
Here is an example of how to make CTA prominent:
The blue buttons grab attention instantly because they have a contrasting color. This is a perfect example of how to drive visitor attention to the CTA button so it gets clicked.
Follow these best practices to improve CTA buttons and their prominence to boost conversion rate and CTR:
- Use contrasting color
- Place CTA above the fold and use multiple CTAs throughout the page
- Add whitespace around the CTA button to make it prominent
- Add a border to the CTA button
- Test different variations of CTA buttons.
3. Remove Distractions
Having distractions on your landing page will ruin the conversion rate. Don’t try to achieve too much from a single webpage. Rather use one landing page for one offer.
Distraction isn’t just limited to the number of offers but it is also about UX and layout. Having a lot of elements on a landing page is also a source of distraction.
The best way to remove distractions is to create multiple landing pages where each landing page promotes one and only one offer in one way. You can promote the same offer in different ways via different landing pages. Having a high number of landing pages mean less distraction and more conversion opportunities.
Not to mention, having a high number of landing pages lead to an increase in conversion rate:
The best part: Creating additional landing pages won’t cost you a penny. You can use your existing landing page builder tool to create more variations.
Follow these tips and tricks to remove distraction:
- Don’t hesitate to remove elements from a landing page
- Use heatmaps to understand what elements visitors don’t engage with at all and remove them
- Add a lot of whitespace
- Simplify layout
- Keep marketing message consistent and concise throughout the page
- Minimize the number of options.
4. Reduce Form Fields
Most of the conversions involve filling a form. Each field in the form is a hurdle. The more fields you have, the harder it will get for visitors to take the pain to fill the form.
Reducing form fields removes friction, simplifies the process, and makes it easier for visitors to convert. Here is how reducing form fields improves conversion rate:
Optimizing your forms and removing unwanted fields is one of the best ways to improve conversion rate. Follow these techniques to optimize forms and remove form fields:
- Don’t ask something that you don’t want to use
- Make your form easy-to-understand and simple
- Convert large forms into multistep forms
- When reducing form fields isn’t possible, tell visitors why each field is necessary and how you intend to use the information.
5. Use Social Proof
Social proof improves conversion rate and it is one of the proven techniques to persuade people to take action. It is a psychological phenomenon where people follow others and their actions for multiple reasons such as being part of a group, to behave in a similar fashion, and to avoid missing what others are having access to.
When people see others doing something, they do the same. This is a reason why 92% of consumers read product reviews before making a purchase:
And 90% of people trust online reviews:
Adding social proof on your landing page is a sure way to boost conversion rate. There are several types of social reviews that you can choose from such as:
- Reviews and testimonials
- Case studies
- Trust icons and badges
- Social shares
- Data and statistics (e.g. number of consumers you have served)
- Third-party review sites.
Conversion rate optimization isn’t an expensive process. You can boost the conversion rate without spending any money and you can do it in-house easily. Yes, having a CRO tool is helpful but not necessary. Let’s start without a CRO tool and do things that you can without burning resources.
Once you’ll start seeing results, you’ll fell in love with conversion rate optimization and experimentation. You’ll realize that it doesn’t matter how much traffic your website is receiving rather it is all about conversion rate. You could convert 60 visitors out of 100 and have a better conversion rate than a website that receives 5K visitors per month with a 1% conversion rate.
It is all about conversion rate.