An 18.00% increase in Revenue Per User through thumbnail navigation
An 18.00% increase in Revenue Per User by using thumbnail navigation
— The results
18.00%
Increase in Revenue Per User
11.18%
Increase in quantity of items per order
What we did
Copycat Fragrances was born from one simple idea – why couldn’t perfumes and aftershaves be cheaper? Some of the world’s best-loved scents were so expensive; why exactly were we all being charged so much?
This quickly turned into a very successful business, with tens of thousands of happy clients.
We wanted to showcase the expanded range of products and to offer a familiar browsing experience to users. That’s why we decided to test a “thumbnail navigation”, similar to the story format you see on Instagram or Facebook.
This brought an increase of 18% in revenue per user and a 4% increase in the engagement with the collections.
How we did it
- Segmenting user behavior based on the devices used
- Analysing heat maps and session recordings to understand the user interactions
- Running user tests to get un-biased views on the flow of the entire website and funnel
- Running the Experiment through Convert.com
- Results Analysis, Generating Insights & Learnings for Future Experiments
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