thumbnails navigation

An 18.00% increase in Revenue Per User through thumbnail navigation

An 18.00% increase in Revenue Per User by using thumbnail navigation

— The results

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.


Increase in Revenue Per User

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.


Increase in quantity of items per order

thumbnails navigation

What we did

Copycat Fragrances was born from one simple idea – why couldn’t perfumes and aftershaves be cheaper? Some of the world’s best-loved scents were so expensive; why exactly were we all being charged so much?

This quickly turned into a very successful business, with tens of thousands of happy clients. 

We wanted to showcase the expanded range of products and to offer a familiar browsing experience to users. That’s why we decided to test a “thumbnail navigation”, similar to the story format you see on Instagram or Facebook. 

This brought an increase of 18% in revenue per user and a 4% increase in the engagement with the collections.

How we did it

Get results like this!

Your website can also do a lot better. Let’s discuss your CRO needs.
Bonus: you get a free site review!

Contact us
If you're looking for top-quality conversion optimization work, you're in exactly the right place! Fill out the form and let's chat!
We're asking this so we can understand what type of CRO project would be best fitted for you

Read one of our
other case studies

By Andra Baragan

Andra Baragan is an experienced conversion optimization specialist and a certified ConversionXL Optimizer and Data Analyst. She has worked with over 80 online businesses and has brought over 6 figures in increased revenue for them. She is the founder of Ontrack Digital Agency.

Get Our Optimization Checklist

Boost Conversion Rates with this 12-Point Product Page Checklist

Learn how well your product page is performing now and how you can improve it to get more conversions.

Recent Posts