Increase Demo Requests with 78%
Increase Demo Requests with 78%
— The results
78%
Uplift in Demo Requests
48%
More trials started
100%
Statistical Confidence
What we did
Rydoo is not your usual company. It’s the shared vision of Sodexo, iAlbatros and Xpenditure. Since June, 2018 their main focus is on helping companies and employees focus on what really matters by eliminating painful and frustrating processes.
Rydoo’s aims to change the way worldwide companies work. Over 500k professionals across 60 countries use the app to simplify travel and expense management.
One of our main goals was increasing the number of Demo Requests. By closely examining user behaviour, we have identified key elements of persuasion and generated a 78% uplift in Demo Requests Conversion Rate, bringing in 48% more Demo Requests.
How we did it
- Defining the Target Audience (Analytics Data & Qualitative Research)
- Creating & Prioritizing A/B Tests
- Designing & Implementing A/B tests
- Running the Experiments
- Results Analysis, Generating Insights & Learnings for Future Experiments
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