Making Better Business Decisions

salty captain logo

Making Better Business Decisions

The Client

Salty Captain is the #1 salt wash and engine flush for boats and water vessels. With an established presence in the US, Australia and New Zealand, this B2C company offers worldwide delivery of their salt wash, engine flush and boating gear. 

— The results

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Total revenue

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Conversion rate

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More transactions

The Problem

Salty Captain reached out to us in its growth stage as it was expanding operations to build up a presence in 2 new regions and double its Annual Recurring Revenue by the end of its business year. With this in mind, the team engaged Ontrack Digital and were looking to gain three things:

  • A strategic experimentation program.
  • An improvement in their customer journey.
  • MoM increase in profits.

The results

In 3 months we achieved:

The Solution

To have a better understanding of the problem, we started by: 

  • Running an extensive audit on their website to identify and fix  problems in their analytics setup
  • Defining the Target Audience using analytics data & qualitative research

After the audit was complete, we were proceeded to:

  • Creating & Prioritizing A/B Tests
  • Designing & Implementing the tests
  • Running the tests
  • Analysing the results to generate insights and learnings for future experiments.

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