Making Better Business Decisions
Making Better Business Decisions
The Client
Salty Captain is the #1 salt wash and engine flush for boats and water vessels. With an established presence in the US, Australia and New Zealand, this B2C company offers worldwide delivery of their salt wash, engine flush and boating gear.
— The results
77%
Total revenue
250%
Conversion rate
4x
More transactions
The Problem
Salty Captain reached out to us in its growth stage as it was expanding operations to build up a presence in 2 new regions and double its Annual Recurring Revenue by the end of its business year. With this in mind, the team engaged Ontrack Digital and were looking to gain three things:
- A strategic experimentation program.
- An improvement in their customer journey.
- MoM increase in profits.
The results
In 3 months we achieved:
- +77% Total Revenue
- +250% Ecommerce Conversion Rate
- 4x More Transactions
The Solution
To have a better understanding of the problem, we started by:
- Running an extensive audit on their website to identify and fix problems in their analytics setup
- Defining the Target Audience using analytics data & qualitative research
After the audit was complete, we were proceeded to:
- Creating & Prioritizing A/B Tests
- Designing & Implementing the tests
- Running the tests
- Analysing the results to generate insights and learnings for future experiments.
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