Even the Smallest Change can Influence the Conversion Rate
Even the Smallest Change can Influence the Conversion Rate
The Client
byBiehl is a Danish jewelry company that makes sophisticated, feminine, timeless and personal jewelry. Furthermore, byBiehl produces all their jewelry in 100% recycled gold and silver, with sustainability being a very important priority.
— The results
21.22%
Conversion Rate
37.35%
Revenue per User
9.52%
Add-to-Cart Rate
The Problem
byBiehl contacted Ontrack Digital looking to increase their ecommerce conversion rate and to scale their online presence.
The results
In 5 months we achieved:
- +21.22% Ecommerce Conversion Rate
- +37.35% Revenue per User
- +9.52% Add-to-Cart Rate
The Solution
To have a better understanding of the problem, we ran an extensive audit on their website to identify and fix problems in their conversion funnel and overall user experience. From the results of the audit we made recommendations for A/B testing, ran the experiments and implemented the winners.
Get results like this!
Your website can also do a lot better. Let’s discuss your CRO needs.
Bonus: you get a free site review!
Read one of our other case studies
Product Origin Transparency Leads to Increased Sales
Increase the Conversion Rate by 14% with a Visible Search Bar
Gain 20% More Revenue with a Ratings Distribution Chart
Bring +30% More Revenue by Matching Upsells to Products
Increase Your Conversion Rate by 23% by Adding A Reviews Widget
How Extra Steps Can Add Friction to the Sales Funnel
A Good Hero Section Can Bring a 13% Uplift in Conversion Rate
Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate
Increased accessibility and contrast leads to increased conversion rates
