Even the Smallest Change can Influence the Conversion Rate

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Even the Smallest Change can Influence the Conversion Rate

The Client

byBiehl is a Danish jewelry company that makes sophisticated, feminine, timeless and personal jewelry. Furthermore, byBiehl produces all their jewelry in 100% recycled gold and silver, with sustainability being a very important priority.

— The results

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Conversion Rate

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.


Revenue per User

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Add-to-Cart Rate

bybiehl mobile

The Problem

byBiehl contacted Ontrack Digital looking to increase their ecommerce conversion rate and to scale their online presence.

The results

In 5 months we achieved:

The Solution

To have a better understanding of the problem, we ran an extensive audit on their website to identify and fix problems in their conversion funnel and overall user experience. From the results of the audit we made recommendations for A/B testing, ran the experiments and implemented the winners.


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