Increase your conversion rate with 20% by showing your collections
Increase your conversion rate with 20% by showing your collections
— The results
19.73%
Ecommerce conversion rate
5.87%
Visits to collection pages
The Client
byBiehl is a Danish jewelry company that makes sophisticated, feminine, timeless and personal jewelry. Furthermore, byBiehl produces all their jewelry in 100% recycled gold and silver, with sustainability being a very important priority.
The Problem
The homepage is not visually engaging the users enough to proceed to the collection or product pages.
After completing our analytics data & qualitative research, we noticed that not enough users who landed on the homepage were browsing through collection pages.
The Solution
By adding a slider section with the main collections, we can showcase the product range and engage users further in the conversion funnel.
Our goal was to increase the visits to collection pages, as well as improve the overall conversion rate and revenue per user.
The results
- +19.73% Ecommerce Conversion Rate
- +5.87% Visits to Collection Pages
- +3.25% Revenue per User
Conclusion
The visual design had a positive impact on the user experience, making website visitors browse through more collections and completing more purchases. The new design was successfully implemented on the website.
Get results like this!
Your website can also do a lot better. Let’s discuss your CRO needs.
Bonus: you get a free site review!
Read one of our other case studies
Product Origin Transparency Leads to Increased Sales
Increase the Conversion Rate by 14% with a Visible Search Bar
Gain 20% More Revenue with a Ratings Distribution Chart
Bring +30% More Revenue by Matching Upsells to Products
Increase Your Conversion Rate by 23% by Adding A Reviews Widget
How Extra Steps Can Add Friction to the Sales Funnel
A Good Hero Section Can Bring a 13% Uplift in Conversion Rate
Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate
Increased accessibility and contrast leads to increased conversion rates
