Increase your conversion rate with 20% by showing your collections

BB logo

Increase your conversion rate with 20% by showing your collections

— The results

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.


Ecommerce conversion rate

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.


Visits to collection pages

The Client

byBiehl is a Danish jewelry company that makes sophisticated, feminine, timeless and personal jewelry. Furthermore, byBiehl produces all their jewelry in 100% recycled gold and silver, with sustainability being a very important priority.

bb coll mobile

The Problem

The homepage is not visually engaging the users enough to proceed to the collection or product pages.

After completing our analytics data & qualitative research, we noticed that not enough users who landed on the homepage were browsing through collection pages.

The Solution

By adding a slider section with the main collections, we can showcase the product range and engage users further in the conversion funnel.

Our goal was to increase the visits to collection pages, as well as improve the overall conversion rate and revenue per user.

The results


The visual design had a positive impact on the user experience, making website visitors browse through more collections and completing more purchases. The new design was successfully implemented on the website.

Get results like this!

Your website can also do a lot better. Let’s discuss your CRO needs.
Bonus: you get a free site review!

Contact us
If you're looking for top-quality conversion optimization work, you're in exactly the right place! Fill out the form and let's chat!
We're asking this so we can understand what type of CRO project would be best fitted for you

Read one of our
other case studies

Get Our Optimization Checklist

Boost Conversion Rates with this 12-Point Product Page Checklist

Learn how well your product page is performing now and how you can improve it to get more conversions.

Recent Posts