Increase your conversion rate with 20% by showing your collections

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Increase your conversion rate with 20% by showing your collections

— The results

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19.73%

Ecommerce conversion rate

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

5.87%

Visits to collection pages

The Client

byBiehl is a Danish jewelry company that makes sophisticated, feminine, timeless and personal jewelry. Furthermore, byBiehl produces all their jewelry in 100% recycled gold and silver, with sustainability being a very important priority.

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The Problem

The homepage is not visually engaging the users enough to proceed to the collection or product pages.

After completing our analytics data & qualitative research, we noticed that not enough users who landed on the homepage were browsing through collection pages.

Before

The Solution

By adding a slider section with the main collections, we can showcase the product range and engage users further in the conversion funnel.

Our goal was to increase the visits to collection pages, as well as improve the overall conversion rate and revenue per user.

After

The results

Conclusion

The visual design had a positive impact on the user experience, making website visitors browse through more collections and completing more purchases. The new design was successfully implemented on the website.

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