Increase your conversion rate with 20% by showing your collections
— The results
byBiehl is a Danish jewelry company that makes sophisticated, feminine, timeless and personal jewelry. Furthermore, byBiehl produces all their jewelry in 100% recycled gold and silver, with sustainability being a very important priority.
The homepage is not visually engaging the users enough to proceed to the collection or product pages.
After completing our analytics data & qualitative research, we noticed that not enough users who landed on the homepage were browsing through collection pages.
By adding a slider section with the main collections, we can showcase the product range and engage users further in the conversion funnel.
Our goal was to increase the visits to collection pages, as well as improve the overall conversion rate and revenue per user.
The visual design had a positive impact on the user experience, making website visitors browse through more collections and completing more purchases. The new design was successfully implemented on the website.
Get results like this!
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