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Sticky ‘Add to Cart’ Button on Product Page brings 30% uplift in Conversion Rate

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Sticky ‘Add to Cart’ Button on Product Page brings 30% uplift in Conversion Rate

— The results

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29.34%

Ecommerce Conversion Rate

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17.09%

Add-to-Cart Rate

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37.35%

Revenue per User

The Client

byBiehl is a Danish jewelry company that makes sophisticated, feminine, timeless and personal jewelry. Furthermore, byBiehl produces all their jewelry in 100% recycled gold and silver, with sustainability being a very important priority.

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The Problem

After completing our analytics data & qualitative research, we noticed on the product pages clickmaps that the add-to-cart button recorded only 9.01% clicks.

The heatmap showed us that only the gallery, product title and price fit in the above-the-fold area.

Before

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The Solution

By adding a sticky add-to-cart button on mobile product pages, we can make sure users can easily find it no matter where they scroll and continue down the sales funnel.

Our goal was  to ease the user journey, to increase the add-to-cart rate and subsequently the overall conversion rate.

After

The results

Conclusion

The test won on all metrics with a confidence rate of 97%.

The sticky add-to-cart button facilitated the user journey and helped website visitors continue down the sales funnel.

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