How Adding the FAQ Section on Product Pages Can Boost Your Conversion Rate
How Adding the FAQ Section on Product Pages Can Boost Your Conversion Rate
— The results
20.35%
Total Revenue
12.51%
Ecommerce Conversion Rate
16.76%
Revenue per User
The Client
LastObject is a Danish manufacturing company, based in Copenhagen that sells sustainable products online and in retail globally. Having been launched in 2016, the company is best known for producing LastSwab, a reusable cotton swab.
The Problem
After conducting some surveys as part of our qualitative research we found that many users were concerned about the quality of the products and the shipping details.
Users needed to know the materials used for creating the products, as well as the process of washing them or the place where they were shipping from and the shipping price.
The Solution
In order to reduce losing customers in the sales funnel at the cart and checkout pages, we tested adding a FAQ section with questions strictly related to the quality of the products and the shipping options and costs.
All questions appeared as a list and the answers could be expanded by clicking on the + sign, to save up space on the pages.
The results
- +12.51% Ecommerce Conversion Rate
- +20.35% Total Revenue
- +16.76% Revenue per User
- +3.80% Average Order Value
- +3.18% Add-to-Cart Rate
Conclusion
The test won on all metrics we followed.
Users were more likely to make a purchase when their concerns were addressed right on the product page, instead of having to contact customer support to get the answers to their questions.
Get results like this!
Your website can also do a lot better. Let’s discuss your CRO needs.
Bonus: you get a free site review!
Read one of our other case studies
Product Origin Transparency Leads to Increased Sales
Increase the Conversion Rate by 14% with a Visible Search Bar
Gain 20% More Revenue with a Ratings Distribution Chart
Bring +30% More Revenue by Matching Upsells to Products
Increase Your Conversion Rate by 23% by Adding A Reviews Widget
How Extra Steps Can Add Friction to the Sales Funnel
A Good Hero Section Can Bring a 13% Uplift in Conversion Rate
Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate
Increased accessibility and contrast leads to increased conversion rates
