How Adding the FAQ Section on Product Pages Can Boost Your Conversion Rate
— The results
LastObject is a Danish manufacturing company, based in Copenhagen that sells sustainable products online and in retail globally. Having been launched in 2016, the company is best known for producing LastSwab, a reusable cotton swab.
After conducting some surveys as part of our qualitative research we found that many users were concerned about the quality of the products and the shipping details.
Users needed to know the materials used for creating the products, as well as the process of washing them or the place where they were shipping from and the shipping price.
In order to reduce losing customers in the sales funnel at the cart and checkout pages, we tested adding a FAQ section with questions strictly related to the quality of the products and the shipping options and costs.
All questions appeared as a list and the answers could be expanded by clicking on the + sign, to save up space on the pages.
The test won on all metrics we followed.
Users were more likely to make a purchase when their concerns were addressed right on the product page, instead of having to contact customer support to get the answers to their questions.
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