Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate

Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate

— The results

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

7.20%

Ecommerce Conversion Rate

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

5.52%

Add-to-Cart Rate

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

4.86%

Total Revenue

The Client

Legendary Wall Art is a company selling custom canvases for home decoration. What started as a personal need for legendary wall art has now turned into a marketplace where anyone can find their passion and display it loud and clear for everyone to see.

The Problem

User testing we conducted during our qualitative research has revealed that some website visitors were questioning the quality of the products. The reviews section was at the bottom of product pages. Not many users reached this section and actually read the reviews.

The Solution

By adding the star rating system and the number of ratings under the title of each individual product, we can earn the trust of users who will have a better understanding of the quality of the products.

Control
Variation

The results

Conclusion

The variation won, as users could immediately see the ratings and be reassured of the fact that others have bought the products and can confirm their quality.

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