Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate
Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate
— The results
7.20%
Ecommerce Conversion Rate
5.52%
Add-to-Cart Rate
4.86%
Total Revenue
The Client
Legendary Wall Art is a company selling custom canvases for home decoration. What started as a personal need for legendary wall art has now turned into a marketplace where anyone can find their passion and display it loud and clear for everyone to see.
The Problem
User testing we conducted during our qualitative research has revealed that some website visitors were questioning the quality of the products. The reviews section was at the bottom of product pages. Not many users reached this section and actually read the reviews.
The Solution
By adding the star rating system and the number of ratings under the title of each individual product, we can earn the trust of users who will have a better understanding of the quality of the products.
Control
Variation
The results
- +7.20% Conversion Rate
- +5.52% Add-to-Cart Rate
- +4.86% Total Revenue
- +4.37% Revenue per User
Conclusion
The variation won, as users could immediately see the ratings and be reassured of the fact that others have bought the products and can confirm their quality.
Get results like this!
Your website can also do a lot better. Let’s discuss your CRO needs.
Bonus: you get a free site review!
Read one of our other case studies
Product Origin Transparency Leads to Increased Sales
Increase the Conversion Rate by 14% with a Visible Search Bar
Gain 20% More Revenue with a Ratings Distribution Chart
Bring +30% More Revenue by Matching Upsells to Products
Increase Your Conversion Rate by 23% by Adding A Reviews Widget
How Extra Steps Can Add Friction to the Sales Funnel
A Good Hero Section Can Bring a 13% Uplift in Conversion Rate
Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate
Increased accessibility and contrast leads to increased conversion rates
