Increase Your Conversion Rate by 23% by Adding A Reviews Widget
Increase Your Conversion Rate by 23% by Adding A Reviews Widget
— The results
22.52%
Ecommerce Conversion Rate
28.46%
Total Revenue
32.76%
Revenue per Session
The Client
47 Skin is the first skin care brand based on skin positivity. Their products are the only ones in the world to contain the unique formula of ‘Silver Chitoderm’. With over 3000 5-star reviews, it’s working for so many of their customers.
The Problem
Out client had an overview on reviews on the homepage, but it lacked trust elements. After performing heuristic research, we concluded the reviews section can be further optimized to build more trust among users.
The Solution
By replacing the reviews section on the homepage with the widget from Stamped we can reassure users of the quality of 47Skin products and increase the conversion rate.
Control
Variation
The results
- +22.52% Conversion Rate
- +32.76% Revenue per Session
- +28.46% Total Revenue
- +8.40% Average Order Value
Conclusion
The new reviews widget from Stamped has been an important trust factor in the decision making process of potential customers.
Seeing a familiar design together with the total number of real reviews has greatly influenced users to complete their purchases.
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Increase Your Conversion Rate by 23% by Adding A Reviews Widget
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