Increase the Conversion Rate by 14% with a Visible Search Bar

Increase the Conversion Rate by 14% with a Visible Search Bar

— The results

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

14.11%

Ecommerce Conversion Rate

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

13.11%

Total Revenue

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

9.06%

Revenue per Session

The Client

Founded in Los Angeles, California, Boredwalk is an artist owned and operated brand offering a fun selection of gifts and apparel for men, women, and kids. Their products are designed and hand printed in their Los Angeles area headquarters using eco-friendly water-based inks.

The Problem

After completing our quantitative analysis, we found that website visitors who use the search function generally convert at a much higher rate than the ones who do not.

However, the search bar was only visible in the hidden menu on mobile devices.

The Solution

By highlighting the search bar on collections pages we can aid potential customers in finding the products they need and increase the overall conversion rate.

Control
Variation

The results

Conclusion

By highlighting a search bar on collections pages we managed to increase the usage of the search function, and subsequently the overall conversion rate. The bar was added at a point in the sales funnel when users are trying to find the products they need, helping them with their search.

Get results like this!

Your website can also do a lot better. Let’s discuss your CRO needs.
Bonus: you get a free site review!


×
Contact us
If you're looking for top-quality conversion optimization work, you're in exactly the right place! Fill out the form and let's chat!

Read one of our
other case studies

Get Our Optimization Checklist

Boost Conversion Rates with this 12-Point Product Page Checklist

Learn how well your product page is performing now and how you can improve it to get more conversions.

Recent Posts