Increase the Conversion Rate by 14% with a Visible Search Bar
Increase the Conversion Rate by 14% with a Visible Search Bar
— The results
14.11%
Ecommerce Conversion Rate
13.11%
Total Revenue
9.06%
Revenue per Session
The Client
Founded in Los Angeles, California, Boredwalk is an artist owned and operated brand offering a fun selection of gifts and apparel for men, women, and kids. Their products are designed and hand printed in their Los Angeles area headquarters using eco-friendly water-based inks.
The Problem
After completing our quantitative analysis, we found that website visitors who use the search function generally convert at a much higher rate than the ones who do not.
However, the search bar was only visible in the hidden menu on mobile devices.
The Solution
By highlighting the search bar on collections pages we can aid potential customers in finding the products they need and increase the overall conversion rate.
Control
Variation
The results
- +38.78% Site Search
- +14.11% Conversion Rate
- +13.11% Total Revenue
- +9.06% Revenue per Session
Conclusion
By highlighting a search bar on collections pages we managed to increase the usage of the search function, and subsequently the overall conversion rate. The bar was added at a point in the sales funnel when users are trying to find the products they need, helping them with their search.
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