Want Higher Conversions on Your PDPs? Start by Moving This Detail ✨
🧠 Want More Conversions? Remove What Doesn’t Need to Be There.
If you’re showing model size information above the fold on your PDPs (especially inside the image gallery), you’re likely slowing down purchase decisions.
While helpful in theory, this detail often clutters the visual hierarchy and distracts from the most important goal: getting the user to pick their size and click “Add to Cart.”
🚀 What Happens When You Move (or Remove) That Info?
When you shift model size details from the image area to the product description, here’s what you can expect:
| Metric | Before (Old Layout) | After (Simplified Layout) | Uplift |
|---|---|---|---|
| Purchase Conversion Rate | 2.77% | 3.47% | +25.3% |
| Add-to-Cart Rate | 35.04% | 40.19% | +14.69% |
| Revenue per Visitor | $3.47 | $4.43 | +27.66% |
These results came from a 34-day test run on a popular swimwear and lingerie brand. The only change? Moving one piece of information further down the page. No redesign, no rebrand, just a better placement.
📱 Why This Works
✅ Fewer Distractions = More Action
By removing non-essential info from above the fold, you let your users focus on what matters most, which is choosing their size and buying.
✅ Still Accessible, But Not in the Way
The model size info doesn’t need to disappear completely. It’s still there in the product description for users who care, but it’s no longer interfering with decision-making for those who don’t.
✅ Cleaner PDPs Drive Confidence
Your product image area is sacred. Filling it with small-font technical info like “Model is wearing size S” steals attention from your product, styling, and CTAs.
💡 Want to Do Even Better?
- Add size guidance or a fit quiz near the size selector instead.
- Use collapsible tabs for details like model size, care instructions, or fabric composition.
- Test removing model imagery altogether for evergreen styles and see if conversion holds.
📖 Related Reading:
🔥 Summary
If you want a fast, low-effort way to improve conversion rates and revenue on your product pages, stop cluttering your image gallery with details that don’t help sell.
Takeaway: Move your model size info to where users want it, not where it’s hurting conversions.
📣 Want Results Like These?
We helped a swimwear brand boost conversions by 25% just by removing a line of text from the wrong place. Imagine what we could do with your PDP, cart or checkout flow.
👉 Let’s talk CRO. Get in touch and we’ll show you where your hidden revenue is.