Want to Build Trust (and Sales) on Your Homepage? Move Your Press Mentions to the Top
🧠 If You Elevate Social Proof Above the Fold, Your Customers Will Trust You Faster and Convert More
When new visitors land on your homepage, they’re wondering one thing: “Can I trust this brand?”
If your “As Seen On” press logos are buried way down the page, beneath banners, collections, and promos, you’re missing a prime opportunity to build trust right when it matters most.
We tested moving the press section to the very top of the homepage, just under the hero banner and saw a double-digit lift in both conversion rate and revenue per visitor.
📊 What Results Can You Expect?
If you reposition your trust signals above the fold with clear, recognizable logos (and no distracting outbound links), here’s what’s possible:
| Metric | Original (Control) | Variation 2 (Best) | Uplift |
|---|---|---|---|
| Conversion Rate | 5.07% | 5.62% | +10.80% |
| Revenue per Visitor | $9.18 | $10.44 | +13.70% |
| Estimated Monthly Lift | — | +167 transactions | +$31,045 in revenue |
📈 This test ran for 20 days across mobile and desktop. Variation 2 was the winner with a 53% chance of outperforming the control, strong enough to justify implementation.
📱 Why This Works
✅ Instant credibility = faster purchase decisions
Shoppers don’t want to scroll to find reasons to trust you. Recognizable media mentions (like Forbes and TODAY) work best when they’re seen early in the journey.
🖼️ Minimalism matters
Variation 2 reduced spacing and removed distracting features like autoplay and outbound links. This kept focus on the logos in a subtle, but powerful way.
🔁 Mobile and desktop both benefited
- Mobile: +9.52% CR and +13.04% RPV
- Desktop: +23.29% CR and +19.12% RPV
Even new users saw massive lifts: - +24.57% CR and +31.73% RPV on mobile
🛠️ Variation Breakdown
- Variation 1: Moved press logos just under hero banner, kept original carousel scroll
- Variation 2: Same placement but simplified UI, with logos displayed statically with left/right arrows and no auto-scroll
➡️ Variation 2 outperformed all versions and is recommended for implementation on all devices.
🧪 Want to Take It Further?
- Add customer reviews or UGC just below the “As Seen On” section for layered trust
- Pair logos with a quick “Trusted by 100k+ parents” headline
- Personalize press mentions based on traffic source (show Forbes to B2B traffic, TODAY for moms)
📚 Related Reading:
🧠 Summary
If you want to build trust at the very first moment a shopper lands on your site, put your credibility front and center. When we elevated press logos, it led to more trust, more clicks, and more sales.
Takeaway: Trust is earned, but it helps to display your best endorsements where people will actually see them.
📣 Want Wins Like This?
We helped generate 167 more sales and over $30k in additional monthly revenue, just by moving one section up the page.
👉 Let’s talk CRO. Your next lift might be hiding under the fold.