43% increase in conversions by simplifying the order form
43% increase in conversions by simplifying the order form
— The results
43%
Increase in Conversions
What we did
From highly interactive design contests to all-inclusive end-to-end design gigs to artificial intelligent design tools, Designhill has a service to fulfill all your design needs.
Designhill’s design contest services allows anyone to start a design contest at a low price and get hundreds of designs from dozens of designers from a community of over 155,000 registered designers.
The order form for starting a contest was extremely long and complicated which led to a lot of users abandoning it. We decided to test whether or not a shorter form would be beneficial for them. And it was.
How we did it
- Defining the Target Audience (Analytics Data & Qualitative Research)
- Creating & Prioritizing A/B Tests
- Designing & Implementing A/B tests
- Running the Experiments
- Results Analysis, Generating Insights & Learnings for Future Experiments
Get results like this!
Drop us a line and let’s discuss your CRO needs.
Bonus: you get a free site review!
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1 reply on “43% increase in conversions by simplifying the order form”
[…] We’ve published a case study where we’ve deleted a few form fields and it proved to increase the relative conversion rate by 43%. […]