We eliminate guesswork by making data-driven decisions. Our A/B testing program is backed up by extensive research.
Based on that extensive research we generate the highest impact testing hypotheses and develop solutions to your website’s problems.
What Is A/B Testing?
- A/B testing is more than optimizing websites. It’s about understanding and changing user behaviour.
- A/B testing is comparing two versions of a web page and measuring the difference in performance.
- An A/B test is based on a testing hypothesis. Our hypotheses are based on relevant data that we gather from an in-depth analysis on your data and users behaviour.
A/B Testing: Our Process
The hypotheses are basically solutions to your website’s problems. We develop these ideas as a result of the initial site audit, competitor research and best practices.
The highest impact and lowest effort hypotheses will be tested first. How do we know which ones they are? They are each scored according to our own framework, which we developed in years of hands-on testing.
Design & Implementation
We design & implement all A/B tests in-house. Along with our designers and developers we are committed to ensuring a seamless implementation process. A thorough QA process follows, upon which we launch the A/B tests.
We keep a close eye on each running experiment to see which version is performing better: the control or the variation. We update our testing file weekly with fresh data and constantly monitor our A/B tests.
Once our A/B tests reach their sample size and confidence level, we conclude them and analyze the results. Winning tests will be implemented, while losing tests will help us gain further insights on user motivation.
Benefits of A/B Testing
Our Favourite Tools
Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.
We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.
Great work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.
Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.
Very professional, with a great attitude toward the client and it was a pleasure dealing with.
We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.