A/B Testing​

A/B Testing​

There are many out there that say they do A/B testing but not all of them do it correctly and to the complexity needed for a conversion optimization project to be successful.

Our team is certified by the biggest A/B testing tools and we have one of the most thorough QA processes out there. You’ll be sure you’re getting top quality work and solid A/B tests.

What Is A/B Testing?

  • A/B testing is more than changing page templates. It’s about understanding and changing user behaviour.
  • An A/B test should always be based on a thoroughly researched testing hypothesis. Our hypotheses are based on relevant data that we gather from an in-depth analysis on your data and users behaviour.

A/B Testing: Our Process

Hypotheses Creation

The hypotheses are basically solutions to your website’s problems. We develop these ideas as a result of the initial site audit, competitor research and best practices.

Hypotheses Prioritization

The highest impact and lowest effort hypotheses will be tested first. How do we know which ones they are? They are each scored according to our own framework, which we developed in years of hands-on testing.

Design & Implementation

We design & implement all A/B tests in-house. Along with our designers and developers we are committed to ensuring a seamless implementation process. A thorough QA process follows, upon which we launch the A/B tests.

Progress Monitoring

We keep a close eye on each running experiment to see which version is performing better: the control or the variation. We update our testing file weekly with fresh data and constantly monitor our A/B tests.

Results Analysis

Once our A/B tests reach their sample size and confidence level, we conclude them and analyze the results. Winning tests will be implemented, while losing tests will help us gain further insights on user motivation.

Benefits of A/B Testing

Improved User Experience
Increased Conversion Rates
More Transactions
Higher Revenue

Our Favourite Tools

Univera – Eric Davis

I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.

Eric Davis

Director of Sales & Marketing

ByBiehl – Alexandra Sifuentes

Our conversion rate has increased 30% overall in the year following our initial project and we’ve received nothing but postive feedback on the thumbnail header that was added to our mobile-design.

Alexandra Sifuentes

Ecommerce Manager

Nicolas Aagaard

We had a great collaboration and communication with Ontrack. Very quick follow up on their end! The team was very self sufficient and with a hands-on approach.

Nicolas Aagaard


Danny Bohnen

Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.

Danny Bohnen

Legendary Wall Art

Charlotte Driessen


We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.

Charlotte Driessen

Digital Marketing Director at Rydoo

Kirsten Mills

case-interviewGreat work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.

Kirsten Mills

Case Interview

Rebekah Daw

Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.

Rebekah Daw

Head of Client Relationships, Right Hook Australia

Maks Kondratjuks

Very professional, with a great attitude toward the client and it was a pleasure dealing with.

Maks Kondratjuks


Grant Headifen

We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.

Grant Headifen


Read one of our
other case studies

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