About us

About us

Whether you’re an established business with physical stores that wants to create a new business model or you already have some experience with eCommerce, we can support you in turning your vision into a concrete online presence.
The difference between us and the other website developers out there is that we are all digital marketing and conversion optimization people, we know what converts and we can build a store that is ready for top sales and top revenue. Trust our team of certified developers, optimizers and designers to transform and grow your store.

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Redesigning the website for the #1 selling detox tea in the world

Our stores convert better than others.
Let’s talk.

Meet the team

Whether you’re an established business with physical stores
that wants to create a new business model

Andra Baragan

Andra started Ontrack Digital as a freelancing job, from an improvised desk and is still pinching herself on the fact that it’s turned into a full-service conversion optimization agency with an amazing team and clients all over the world. Rumor has it she can never stop trying to optimize everything, from kitchen cabinets to grocery store walking directions, driving everyone around her mad.

Cristina Neagu

Cristina is a CRO specialist with a focus on consumer psychology & behaviour. She’s currently working hard on getting her CXL certifications on Digital Psychology and Persuasion. In her spare time she like to devour books, binge Netflix series and teach her cockatiel Paco to say nice things. Also, she’s obsessed with all things Pusheen and mandala patterns.

Dan Cucolea

He is a conversion rate optimization specialist at Ontrack Digital. He is also a Spreadsheets Wizard who can translate any data into a lovely graph that even has a story behind it. He also got a cat names Emma who would like to eat his cockatiel Cico. Fortunately they are in different rooms at all times.

Irina Mihailescu Grigoras

Irina has surfed the world of digital marketing through social media, analytics, copywriting and SEO and is now focused on optimizing websites for the best conversion rates at Ontrack Digital. With her cat Chess by her side, she is constantly adapting to reality, always aspiring to make a positive contribution (and secretly plotting to conquer the world).

Robert Diaconeasa

Robert is a passionate Conversion Rate Optimizer at Ontrack Digital. He made his entrance into the world of marketing through PPC / SEM for Ecommerce companies. His two favourite things are digital marketing and pretending to be a nobleman whilst traveling.

Gabriela Tudor

Hardworking and determined, Gabriela is a Software Engineer at Ontrack Digital, being part of a young and hardworking team. She is the one that can learn new things and then use it in order to create amazing stuff.

— Testimonials

What our clients
are saying

Charlotte Driessen

RydooWe contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.

Digital Marketing Director at Rydoo

Kirsten Mills

case-interviewGreat work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.

Case Interview

Rebekah Daw

Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.

Head of Client Relationships, Right Hook Australia

Maks Kondratjuks

Very professional, with a great attitude toward the client and it was a pleasure dealing with.


Grant Headifen

We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.


Our stores convert better than others.
Let’s talk.