thumbnails navigation

An 18.00% increase in Revenue Per User through thumbnail navigation

An 18.00% increase in Revenue Per User by using thumbnail navigation

— The results

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18.00%

Increase in Revenue Per User

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

11.18%

Increase in quantity of items per order

thumbnails navigation

What we did

Copycat Fragrances was born from one simple idea – why couldn’t perfumes and aftershaves be cheaper? Some of the world’s best-loved scents were so expensive; why exactly were we all being charged so much?

This quickly turned into a very successful business, with tens of thousands of happy clients. 

We wanted to showcase the expanded range of products and to offer a familiar browsing experience to users. That’s why we decided to test a “thumbnail navigation”, similar to the story format you see on Instagram or Facebook. 

This brought an increase of 18% in revenue per user and a 4% increase in the engagement with the collections.

How we did it

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By Andra Baragan

Andra Baragan is an experienced conversion optimization specialist and a certified ConversionXL Optimizer and Data Analyst. She has worked with over 80 online businesses and has brought over 6 figures in increased revenue for them. She is the founder of Ontrack Digital Agency.

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