It’s no secret that books will make you smarter 🙂 📚 Books are meant to be enjoyed, wherever and however you come across them. Nick Hornby is saying that “the… Read More »
Author: Andra Baragan
Andra Baragan is an experienced conversion optimization specialist and a certified ConversionXL Optimizer and Data Analyst. She has worked with over 80 online businesses and has brought over 6 figures in increased revenue for them. She is the founder of Ontrack Digital Agency.
Do you know why most experimentation programs fail? It’s most likely not what you think.. It’s not the complexity of the tests or the number of tests per month.. Most… Read More »
How to ask customer surveys so that you actually get answers that are useful. I’ve been going on and on about how important qualitative research is in our conversion optimization… Read More »
Have you considered including user testing in your optimization research but you’re not sure how and where to get started? If you want to have any chance at running a… Read More »
When you’re managing an online business or an ecommerce you’re constantly working towards growing and scaling it. And when you’re scaling, you have a few key metrics in mind. If… Read More »
See how we increased revenue per user for one of our Shopify clients through an optimized navigation.
Almost anyone remotely involved in marketing nowadays says that they are data-driven. Everything revolves around data and numbers and ROI. It kind of feels like our society has built this… Read More »
With the increasing costs of website traffic and the decreasing attention span of users, the velocity of A/B testing is becoming a critical metric. That’s when you start to wonder if… Read More »
With so many new sites popping up every day — it can be hard for visitors to differentiate yours from thousands of others. One problem many digital marketing sites have is convincing… Read More »
If you’re managing a SaaS business then sign-ups are your bread and butter. More than 70% of SaaS businesses are offering free trial sign-ups and if you’re part of that… Read More »
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Recent Posts
- The books that will make you smarter and better at your job May 16th, 2022
- Testing hypothesis creation got you down? Learn how to create winning ones May 12th, 2022
- Running customer surveys to generate testing hypotheses for your CRO program May 10th, 2022
- How to perform user testing in your conversion optimization research May 9th, 2022
- All you need to know about exit intent popups April 10th, 2022
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