Whenever you experience sudden drops in conversion rate your heart skips a beat and, inevitably, you start panicking. Well, you shouldn’t. Everything’s got a solution if you know where to… Read More »
Author: Cristina Neagu
I am a CRO specialist with a focus on consumer psychology & behaviour.
The Covid-19 pandemic has completely changed the way we live. Things that we used to do only once in a while, such as working from home or ordering food online,… Read More »
As human beings, we are visual creatures. A study conducted to see if visuals affect the persuasiveness of presentations found that presentations using visual aids are 43% more persuasive than… Read More »
Although it is perceived as an endpoint to customer journey, the Thank You page definitely deserves more attention than it actually gets. Optimize your Thank You page and you’ll be… Read More »
As an ecommerce site owner or optimizer, having a flawless checkout process should be your number one priority, as it highly influences your store’s conversion rate. If you’re still struggling with… Read More »
Most ecommerce stores are currently struggling with a common issue that is seriously impacting their conversion rates: cart abandonment. As marketers, we can’t just ignore the numbers. The average cart… Read More »
As marketers, there’s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive… Read More »
Ecommerce is a highly competitive market and you need to strive in order to continuously be one step ahead of the competition. If you haven’t tried A/B testing until now,… Read More »
Even if you’ve been running tests for a while and you’re looking for an inspiration boost or you’re just starting your optimization journey and you’d use some tips to get… Read More »
People often mistake a value proposition for a tagline. However, they are not the same. First of all, a value proposition is in itself more complex than a tagline, simply… Read More »
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