This is Part 3 of the Custom Segments series, you can find Part 1 here and Part 2 here. Setting up a Goal Funnel in Google Analytics is easy. Just… Read More »
Author: Dan Cucolea
I am a conversion rate optimization specialist at Ontrack Digital.
I am a Spreadsheets Wizard who can translate any data into a lovely graph that even has a story behind it.
This is Part 2 of the Custom Segments series, you can find Part 1 here. Your A/B test has run for enough days and you are confident that you have… Read More »
Imagine a warehouse full of items. A place where you could find almost everything that you need, completely free. The only downside of this warehouse is that all the items… Read More »
It’s official, mobile is taking the e-commerce market by storm. It is expected that by the end of 2020, the number of mobile users that will make at least a… Read More »
Shopping cart abandonment is one of the main reasons why store owners are losing a lot of money. Contrary to popular belief, the checkout process does not start on the… Read More »
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- Want to Reduce Friction and Boost the Add-to-Cart Rate? Answer Questions Directly on the PDP February 16th, 2026
- Want to Boost Conversions on Your Bundle Page? Reduce Anxiety with a Return Guarantee February 13th, 2026
- Want to Build Trust (and Sales) on Your Homepage? Move Your Press Mentions to the Top January 9th, 2026
- Want Higher Conversion on Collection Pages? Trim the Copy Above the Fold October 16th, 2025
- Want to Increase Product Discovery & Conversions? Highlight Product Categories on Your Homepage October 15th, 2025
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