If You Bring Key FAQs Directly to the PDP, You’ll Boost Buyer Confidence and Conversions Most eCommerce brands tuck FAQs into a separate page. But let’s face it: most shoppers… Read More »
Author: Irina Mihailescu Grigoras
If You’re Not Highlighting Your Return Policy, You’re Leaving Sales on the Table First-time buyers, especially new parents, often hesitate to purchase bundles without knowing they can make returns or… Read More »
🧠 If You Elevate Social Proof Above the Fold, Your Customers Will Trust You Faster and Convert More When new visitors land on your homepage, they’re wondering one thing: “Can… Read More »
✂️ If You Shorten the Category Description, Your Customers Will Find and Buy Products Faster Many eCommerce PLPs (Product Listing Pages) include long, wordy category descriptions that push actual products… Read More »
👶 If You Add a “Shop by Category” Section to Your Homepage, Your Customers Will Explore More And Buy More When new visitors land on your homepage, they’re often asking… Read More »
When it comes to eCommerce, your product photos are often the first and only salesperson a customer interacts with before making a purchase. Unlike brick-and-mortar retail, there’s no chance to… Read More »
👀 If You Add Thumbnails to Mobile Navigation, Users Will Explore and Buy More Think about how users behave on Instagram: they tap through Stories because they’re visual, simple, and… Read More »
🧠 Want More Conversions? Remove What Doesn’t Need to Be There. If you’re showing model size information above the fold on your PDPs (especially inside the image gallery), you’re likely… Read More »
🧠 Background Like many fast-moving eCommerce stores, our client frequently faced stock fluctuations. But when out-of-stock items were appearing at the top of product listings and flavor selectors, it created… Read More »
🧠 Background Our client’s original cart design featured a static cross-sell section above the cart contents, which took up significant space and often distracted users from their actual purchase. Based… Read More »
Get Our Optimization Checklist
Boost Conversion Rates with this 12-Point Product Page Checklist
Learn how well your product page is performing now and how you can improve it to get more conversions.
[wpforms id="7313" target="_blank" action="https://ontrack.agency/wp-content/uploads/2020/02/Product_Page_Checklist_to_Increase_Conversion_Rates_2.pdf"]Recent Posts
- Want to Reduce Friction and Boost the Add-to-Cart Rate? Answer Questions Directly on the PDP February 16th, 2026
- Want to Boost Conversions on Your Bundle Page? Reduce Anxiety with a Return Guarantee February 13th, 2026
- Want to Build Trust (and Sales) on Your Homepage? Move Your Press Mentions to the Top January 9th, 2026
- Want Higher Conversion on Collection Pages? Trim the Copy Above the Fold October 16th, 2025
- Want to Increase Product Discovery & Conversions? Highlight Product Categories on Your Homepage October 15th, 2025
Categories
- Blog (109)
- A/B Testing (21)
- A/B testing ideas (8)
- Consumer Behaviour (13)
- Conversion Copywriting (5)
- Conversion Research (20)
- Digital Marketing (35)
- Google Analytics (20)
- Heuristics (5)
- Learning CRO (60)
- Reports (6)
- Shopify (5)
- Success (28)
- Uncategorized (28)
- UX (6)
- Case Studies (25)
- Blog (109)