Blog updates

Aug 15, 2019
Breaking Down Users by Device Category: Why Is It Important?

Throughout the past five years, internet traffic has been increasingly driven through mobile devices. In a study conducted by SimilarWeb that reflects US traffic across the web, in 2018, 58% of site visits were from mobile devices. They also made up 42% of total time spent online. These percentages are getting higher as we speak! […]

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new vs returning users
Aug 12, 2019
New vs Returning Users – How to find out who converts better

Do you know which of your clients are generating the most revenue for your business? Are new customers spending more than returning visitors? This article will answer both of these questions and I assure you that the findings you are going to make will most certainly amaze you. How to find out who converts better […]

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google analytics homepage
Aug 01, 2019
5 essential Google Analytics reports that you should use every day

Google Analytics provides a vast range of default reports, each containing important dimensions and metrics relating to any aspect of any website. Here are 5 of the most essential Google Analytics reports you will have to look at: 1. Audience Overview This report summarizes the whole traffic that you have received in a time period, […]

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Jul 31, 2019
Choosing the Right CRO Agency: What You Need to Know

Conversion rate optimization is just now starting to gain traction among online shop owners. It’s not that it’s a new field in marketing and people are just now hearing about it. It’s probably because most people focus more on other marketing activities and they don’t know what are the benefits of conversion rate optimization and […]

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analytics retroactive goal funnels
Jul 26, 2019
Advanced Custom Segments and Retroactive Goal Funnels

This is Part 3 of the Custom Segments series, you can find Part 1 here and Part 2 here. Setting up a Goal Funnel in Google Analytics is easy. Just give it a name, a location, add a funnel (if you have one) click save and it’s ready. However, the main problem with goal funnels […]

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Jul 25, 2019
5 Reasons to Start Using CRO on Your Website

You haven’t made any changes to your website since you’ve launched your online store? You’re investing a lot in paid advertising in the hope of boosting sales, but you’re not getting much out of it? If this is the case, maybe it’s time to include CRO in your marketing mix. What is Conversion Rate Optimization […]

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Heuristic Analysis Use Relevance To Increase Conversions
Jul 24, 2019
The first step in heuristic analysis. Use relevance to increase conversions
The first step in a heuristic analysis is making sure the relevancy of your ads and landing pages is there. Just so we’re all on the same page, relevancy in this case means showing the right stuff to the right people. So, your ads are relevant, important for the user that sees it. You don’t [...]

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Jul 19, 2019
5 Qualitative Research Methods to Use in Conversion Rate Optimization

Getting people to convert is not an easy task, because each user has his/her own agenda. This is why every conversion rate optimization process should start with analyzing user behaviour: both from a quantitative perspective, and through qualitative research. The goal is to identify the things your visitors have in common in terms of motivations […]

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Analytics Custom Segments Analyze Test Results
Jul 19, 2019
How to analyze test results with Google Analytics Custom Segments

This is Part 2 of the Custom Segments series, you can find Part 1 here. Your A/B test has run for enough days and you are confident that you have enough data to start your analysis. Tools like Google Optimize, VWO or Optimizely have their own reporting, but more often than not they might be […]

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How to make sense of Google Analytics
Jul 17, 2019
How to make sense of Google Analytics

When I started figuring out Google Analytics and understanding what I should look at, I almost immediately hit a wall. Specifically, I had absolutely no idea what to make out of all that data. How was I supposed to interpret it? I tried to re-watch some of the courses and look up articles thinking I […]

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