Blog updates

Dec 10, 2019
This is how you detect the enemies of your website’s conversions

Let’s say you’ve set up your website, listed all your products, set up analytics and now you want to take a look at the efficiency of your online business. Or perhaps you’ve had the website for quite some time and you wish to investigate why your products don’t sell.  While there is a vast multitude […]

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Ontrack Analytics App - Geographic Insights
Dec 09, 2019
Ontrack Analytics App: How to use Geographic Insights for growing your business

You’ve probably noticed this while traveling: store shelves are not stacked in the same way. More than that, if you go to a different country, McDonald’s has a different menu, inspired by local food. These companies do this for a (good) reason: they leverage geographic insights in order to gain more revenue by appealing to […]

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Dec 05, 2019
How to Create Buyer Personas and Drive More Conversions

If you’re selling goods online, you probably know by now that is vital to speak your customers’ language. Avoid using generic and flat copy, and never give the impression that your product is for everybody. Learn to create buyer personas and craft a truly targeted message to get your audience to act. Design choices, website speed […]

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5 free conversion optimization tools
Dec 03, 2019
5 free conversion optimization tools to kickstart your CRO program

When getting traffic is just not enough, you should shift your focus towards conversion rate optimization. I’ve put together a list of the tools I use everyday as a cro specialist. The best part is that all of them are actually free to start with.

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Ontrack Analytics App: Leverage your data and turn traffic into conversions
Nov 27, 2019
Ontrack Analytics App: Leverage your data and turn traffic into conversions

In today’s world, building a Shopify store is so easy, anyone can do a decent job at creating one. But creating the store is just a small piece of the puzzle. 95% of Shopify stores fail within a year. The real art lies in how you transform it into a successful business. So, how do […]

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Nov 27, 2019
Can’t do A/B testing? Here is how you can still increase your store’s conversion rate

Probably the most basic question that comes to mind when managing an online business is: How do I make visitors buy my products? The answer itself is quite broad, but there are several steps to take into consideration when assessing your website, before gathering any data from tools such as Google Analytics. In order to […]

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Nov 26, 2019
8 Persuasion Techniques to Use in Ecommerce

If you’re passionate about digital psychology and psychology in general, you probably know that you can use persuasion to influence people’s behaviour. What follows is a selection of persuasion techniques you can use to improve the way you communicate with your target audience, thus increasing your store’s conversion rates. Enjoy! Although it is said that […]

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The easy way to get more signups - A/B testing ideas
Nov 15, 2019
The easy way to get more signups – A/B testing ideas

Gathering email addresses from prospects has become more and more difficult lately. People have become more aware of spam and are less likely to sign up to a simple popup. How can we overcome this? By providing a Download option for our users. Popups are going to die A while ago, a client of ours […]

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why is conversion rate optimization like watering flowers
Oct 23, 2019
Why is conversion rate optimization like watering flowers

Whether you know it or not, your website has a funnel. There are a few steps that your users will have to take before they do what you want them to do. It doesn’t matter if you want a registration, to sell products or even to generate signups for your newsletter. Before each goal there […]

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How to create a successful Sales Funnel that converts
Oct 17, 2019
How to create a successful Sales Funnel that converts

A successful sales funnel is like a Nascar track where your prospects are driving race cars. Because the track is flat, even a kid can finish one lap. A bad funnel is like driving a race car on a forest road. It’s complicated and most people will just give up. The smoother things are, the […]

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