Let’s say you’ve set up your website, listed all your products, set up analytics and now you want to take a look at the efficiency of your online business. Or perhaps you’ve had the website for quite some time and you wish to investigate why your products don’t sell. While there is a vast multitude […]
Irina Mihailescu Grigoras 
You’ve probably noticed this while traveling: store shelves are not stacked in the same way. More than that, if you go to a different country, McDonald’s has a different menu, inspired by local food. These companies do this for a (good) reason: they leverage geographic insights in order to gain more revenue by appealing to […]
Robert Diaconeasa 
If you’re selling goods online, you probably know by now that is vital to speak your customers’ language. Avoid using generic and flat copy, and never give the impression that your product is for everybody. Learn to create buyer personas and craft a truly targeted message to get your audience to act. Design choices, website speed […]
Cristina Neagu 
When getting traffic is just not enough, you should shift your focus towards conversion rate optimization. I’ve put together a list of the tools I use everyday as a cro specialist. The best part is that all of them are actually free to start with.
Dan Cucolea 
In today’s world, building a Shopify store is so easy, anyone can do a decent job at creating one. But creating the store is just a small piece of the puzzle. 95% of Shopify stores fail within a year. The real art lies in how you transform it into a successful business. So, how do […]
Robert Diaconeasa 
Probably the most basic question that comes to mind when managing an online business is: How do I make visitors buy my products? The answer itself is quite broad, but there are several steps to take into consideration when assessing your website, before gathering any data from tools such as Google Analytics. In order to […]
Irina Mihailescu Grigoras 
If you’re passionate about digital psychology and psychology in general, you probably know that you can use persuasion to influence people’s behaviour. What follows is a selection of persuasion techniques you can use to improve the way you communicate with your target audience, thus increasing your store’s conversion rates. Enjoy! Although it is said that […]
Cristina Neagu 
Gathering email addresses from prospects has become more and more difficult lately. People have become more aware of spam and are less likely to sign up to a simple popup. How can we overcome this? By providing a Download option for our users. Popups are going to die A while ago, a client of ours […]
Dan Cucolea 
Whether you know it or not, your website has a funnel. There are a few steps that your users will have to take before they do what you want them to do. It doesn’t matter if you want a registration, to sell products or even to generate signups for your newsletter. Before each goal there […]
Dan Cucolea 
A successful sales funnel is like a Nascar track where your prospects are driving race cars. Because the track is flat, even a kid can finish one lap. A bad funnel is like driving a race car on a forest road. It’s complicated and most people will just give up. The smoother things are, the […]
Dan Cucolea