Blog updates

Jul 19, 2019
5 Qualitative Research Methods to Use in Conversion Rate Optimization

Getting people to convert is not an easy task, because each user has his/her own agenda. This is why every conversion rate optimization process should start with analyzing user behaviour: both from a quantitative perspective, and through qualitative research. The goal is to identify the things your visitors have in common in terms of motivations […]

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Analytics Custom Segments Analyze Test Results
Jul 19, 2019
How to analyze test results with Google Analytics Custom Segments

This is Part 2 of the Custom Segments series, you can find Part 1 here. Your A/B test has run for enough days and you are confident that you have enough data to start your analysis. Tools like Google Optimize, VWO or Optimizely have their own reporting, but more often than not they might be […]

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How to make sense of Google Analytics
Jul 17, 2019
How to make sense of Google Analytics

When I started figuring out Google Analytics and understanding what I should look at, I almost immediately hit a wall. Specifically, I had absolutely no idea what to make out of all that data. How was I supposed to interpret it? I tried to re-watch some of the courses and look up articles thinking I […]

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Jul 11, 2019
Inconclusive A/B Test Results: What Now?

Inconclusive A/B test results are a common scenario for marketers in charge of conversion rate optimization. There’s nothing more discouraging than spending a considerable amount of time and resources on implementing a testing idea only to have your hypothesis invalidated in the end. However, if you plan on working in CRO for a long time, […]

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Google Analytics Segments 101
Jul 09, 2019
Google Analytics Custom Segments 101

Imagine a warehouse full of items. A place where you could find almost everything that you need, completely free. The only downside of this warehouse is that all the items are stocked together in a big pile, electronics over apparel over vegetables, all mixed together. Of course, you can find something useful just by scratching […]

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Heuristic Analysis for Beginners
Jul 08, 2019
Heuristic analysis for beginners. How to evaluate your own eCommerce website.

For all the people out there that don’t quite understand Google Analytics yet, there’s a way you can still improve conversions for your website. I’m talking about the heuristic analysis. This is a great solution, no matter the level you’re at, it can always bring valuable insights. Heuristic analysis is based on expertise, or to […]

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Jul 05, 2019
How to Build a High-Converting Landing Page: From UX Principles to Written and Visual Content

Each landing page is different in its own way, but all landing pages have a common ground There is no magical recipe for creating a high-converting landing page. It depends a lot on the business type and the goal of the landing page.  If your purpose is to design an ecommerce landing page, you’ll want […]

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OnTrack Digital Conversion Rate Optimization
Jul 03, 2019
How to use psychology to increase conversions and sales

Understanding the psychology behind every decision people make is a powerful tool to have. Not only in sales, but in day to day life as well. I think most of us agree that you need to understand your customers in order to create a relationship with them. If people you want to target like technical […]

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Jul 01, 2019
How Building Trust On Your Website Helps Improve Conversion Rates

With so many new sites popping up every day — it can be hard for visitors to differentiate yours from thousands of others. One problem many digital marketing sites have is convincing visitors that they’re legitimate, reputable businesses. People want to know their money is safe. With so many stories of scams and other frauds online it […]

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10 easy ways to increase your mobile conversion rate
Jun 28, 2019
10 easy ways to increase your mobile conversion rate

It’s official, mobile is taking the e-commerce market by storm. It is expected that by the end of  2020, the number of mobile users that will make at least a purchases using their phone will reach 168.7 million! And that is only for the US market. Since this number is only going to get higher, […]

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