A successful sales funnel is like a Nascar track where your prospects are driving race cars. Because the track is flat, even a kid can finish one lap. A bad funnel is like driving a race car on a forest road. It’s complicated and most people will just give up. The smoother things are, the […]
Dan Cucolea 
Throughout the past years, marketing automation solutions have become increasingly popular. More and more people working in the field are becoming truly invested in automation techniques that make marketing faster, easier and more efficient than before. What Exactly is Marketing Automation? In brief, marketing automation implies using software to automate manual marketing processes, especially repetitive […]
Cristina Neagu 
Conversion rate optimization can be traced back to the beginning of the 20th century. In 1917, the Direct Marketing Association was formed. Even though they did not do CRO, they did A/B split-testing, response tracking, and audience testing to optimize mail, radio, and print campaigns. Fast forward almost 100 years, after the dot-com bubble burst […]
Dan Cucolea 
In this Ecommerce Metrics Series I will be sharing with you the currently average metrics in the ecommerce world. Last week, I’ve written the Ecommerce Metrics Series – Average Order Value Report Q2 2019. This week, I decided to combine 3 reports into 1: Average Websites Visits, Average Add to Cart Rate and the Ecommerce […]
Dan Cucolea 
Whenever you experience sudden drops in conversion rate your heart skips a beat and inevitably you start panicking. Well, you shouldn’t. Everything’s got a solution if you know where to look. So take a deep breath, go through this checklist and find the cause. Here’s what to look for if you find yourself in this […]
Cristina Neagu 
In this Ecommerce Metrics Series I will be sharing with you the currently average metrics in the ecommerce world. Once a week, I will be sharing a different report with a certain metric in focus. This week’s report is about Average Order Value. All the data in this report was gathered by Monetate in this […]
Dan Cucolea 
Running a Shopify store is tough. A single person CAN do it, but it would take tens of hours of work per week to manage clients, orders, marketing and everything in between. Moreover, traffic is not always converting. In fact traffic is almost never converting for some shops. I’ve put together a list of the […]
Dan Cucolea 
Ecommerce has grown to be a highly competitive field, with online stores popping up like mushrooms. Under these rough circumstances it’s no easy task to run a successful business online. However, if you apply a few CRO tactics, you’ll be able to boost your ecommerce sales and become a strong competitor. Before diving into CRO […]
Cristina Neagu 
There is no secret recipe that will boost conversions. However, following UX principles can certainly help. As with every other piece of advice on the internet, some things work and some don’t. Here are the 6 UX principles to follow for better conversions: 1. Make it simple The harder it is for someone to understand […]
Dan Cucolea 
Before diving into the topic of CRO best practices, there is something I feel like I should mention. Naturally, a conversion rate optimization agency or specialist is able to create an effective and relevant CRO program only upon conducting a thorough analysis of your website, traffic and user behaviour. Each business is different and has […]
Cristina Neagu