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8 Ecommerce A/B Testing Ideas for the Cart Page (With Examples)
Most ecommerce stores are currently struggling with a common issue that is seriously impacting their conversion rates: cart abandonment. As marketers, we can’t just ignore the numbers. The average cart……
How to increase sign up rate – 6 tips to get more conversions
If you’re wondering how to increase newsletter sign up rates, free trial sign up rates or demo request rates then this list is for you. Show off how many sign……
Moving from data-driven to human-centric
Almost anyone remotely involved in marketing nowadays says that they are data-driven. Everything revolves around data and numbers and ROI. It kind of feels like our society has built this……
5 Cognitive Biases You Can Use to Increase Ecommerce Sales (With Examples)
As marketers, there’s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive……
Traffic Sources: Scale to success with Ontrack Analytics
Traffic sources can be make-or-break. Generating high-quality traffic is probably the most common issue for online businesses. Does your website have thousands of sessions with only a few or even……
The Importance of Visual Design in Websites
When it comes to websites, everyone is talking about conversion rates and analytics. But what about visual design? This is an aspect of tremendous importance that is overlooked more often……