Throughout the past five years, internet traffic has been increasingly driven through mobile devices. In a study conducted by SimilarWeb that reflects US traffic across the web, in 2018, 58% of site visits were from mobile devices. They also made up 42% of total time spent online. These percentages are getting higher as we speak! […]
Cristina Neagu 
Do you know which of your clients are generating the most revenue for your business? Are new customers spending more than returning visitors? This article will answer both of these questions and I assure you that the findings you are going to make will most certainly amaze you. How to find out who converts better […]
Dan Cucolea 
Google Analytics provides a vast range of default reports, each containing important dimensions and metrics relating to any aspect of any website. Here are 5 of the most essential Google Analytics reports you will have to look at: 1. Audience Overview This report summarizes the whole traffic that you have received in a time period, […]
Dan Cucolea 
Conversion rate optimization is just now starting to gain traction among online shop owners. It’s not that it’s a new field in marketing and people are just now hearing about it. It’s probably because most people focus more on other marketing activities and they don’t know what are the benefits of conversion rate optimization and […]
Cristina Neagu 
This is Part 3 of the Custom Segments series, you can find Part 1 here and Part 2 here. Setting up a Goal Funnel in Google Analytics is easy. Just give it a name, a location, add a funnel (if you have one) click save and it’s ready. However, the main problem with goal funnels […]
Dan Cucolea 
You haven’t made any changes to your website since you’ve launched your online store? You’re investing a lot in paid advertising in the hope of boosting sales, but you’re not getting much out of it? If this is the case, maybe it’s time to include CRO in your marketing mix. What is Conversion Rate Optimization […]
Cristina Neagu 
Andrei Pavel 
Getting people to convert is not an easy task, because each user has his/her own agenda. This is why every conversion rate optimization process should start with analyzing user behaviour: both from a quantitative perspective, and through qualitative research. The goal is to identify the things your visitors have in common in terms of motivations […]
Cristina Neagu 
This is Part 2 of the Custom Segments series, you can find Part 1 here. Your A/B test has run for enough days and you are confident that you have enough data to start your analysis. Tools like Google Optimize, VWO or Optimizely have their own reporting, but more often than not they might be […]
Dan Cucolea 
When I started figuring out Google Analytics and understanding what I should look at, I almost immediately hit a wall. Specifically, I had absolutely no idea what to make out of all that data. How was I supposed to interpret it? I tried to re-watch some of the courses and look up articles thinking I […]
Andrei Pavel