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The books that will make you smarter and better at your job

It’s no secret that books will make you smarter 🙂...

Andra BaraganMay 16, 2022

Testing hypothesis creation got you down? Learn how to create winning ones

Do you know why most experimentation programs fail? It’s most...

Andra BaraganMay 12, 2022

Running customer surveys to generate testing hypotheses for your CRO program

How to ask customer surveys so that you actually get...

Andra BaraganMay 10, 2022

How to perform user testing

How to perform user testing in your conversion optimization research

Have you considered including user testing in your optimization research...

Andra BaraganMay 9, 2022

All you need to know about exit intent popups

Table of contents What does exit intent mean? How does...

Dan CucoleaApril 10, 2022

How to do Heuristic Research

When we’re referring to heuristic research, we’re referring to a...

Saptaswa DhangMarch 21, 2022

How to split-test Shopify themes and not ruin anything

Conversion rate optimization (CRO) is a structured, systematic approach to...

Md Zahidul IslamFebruary 23, 2022

Sudden drops in conversion rate

Sudden Drops in Conversion Rate: 6 Common Reasons

Whenever you experience sudden drops in conversion rate your heart...

Cristina NeaguJanuary 5, 2022

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