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Landing Pages Optimization with Ontrack Analytics
A landing page is, at its core, a page you send traffic to. It’s the place where visitors land after they click on one of your ads. Its purpose is……
5 Ways to Optimize Your Checkout
As an ecommerce site owner or optimizer, having a flawless checkout process should be your number one priority, as it highly influences your store’s conversion rate. If you’re still struggling with……
How to present products on category pages
There are a million ways to present the products or services of your online store. What is the key to conferring the right image to potential buyers? What draws their……
8 Ecommerce A/B Testing Ideas for the Cart Page (With Examples)
Most ecommerce stores are currently struggling with a common issue that is seriously impacting their conversion rates: cart abandonment. As marketers, we can’t just ignore the numbers. The average cart……
How to increase sign up rate – 6 tips to get more conversions
If you’re wondering how to increase newsletter sign up rates, free trial sign up rates or demo request rates then this list is for you. Show off how many sign……
Moving from data-driven to human-centric
Almost anyone remotely involved in marketing nowadays says that they are data-driven. Everything revolves around data and numbers and ROI. It kind of feels like our society has built this……