Blog updates

Jun 27, 2019
A/B Testing Trust Elements on E-commerce Stores – A CRO Case Study

In this article we’ll share a CRO case study based on an A/B test we ran for a tea company, the #1 selling detox tea in the world, with over 1 Million customers around the world. The context The brand has grown massively in popularity since its launch in 2013. Through the use of strong […]

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Jun 25, 2019
How to learn Google Analytics. Even if you don’t like numbers.

Growing your business is hard and sometimes you don’t even know where to start. I have also been there and had no idea what to do. But eventually, I found out what I need to know in order to grow an eCommerce store. Mind you, it is not an easy road, but the effort is […]

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shopping cart
Jun 18, 2019
The secret behind shopping cart abandonment rate and how to improve it

Shopping cart abandonment is one of the main reasons why store owners are losing a lot of money. Contrary to popular belief, the checkout process does not start on the actual checkout page, it rather starts on the first user interaction with your website. Before they start completing the payment page with their details, they […]

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Feb 20, 2019
5 Ways To Increase Your SaaS Signup Conversion Rate

If you’re managing a SaaS business then sign-ups are your bread and butter. More than 70% of SaaS businesses are offering free trial sign-ups and if you’re part of that group then you’ve definitely thought at least once about how you can increase the your conversion rates. We’ve tested several SaaS sign-up pages and have […]

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Sep 13, 2018
Quick intro into Conversion Rate Optimization for your eCommerce

When managing an online store you’re always looking for ways to get more sales and more value out of each customer. The first response of probably 3/4 of ecommerce websites is to get more traffic to the site. That is one way, of course, but what if you’re wasting almost 70% of that traffic with […]

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bounce rate off-track
Sep 07, 2018
Is your bounce rate throwing you off-track?

Working as a conversion optimization specialist there are some things that really stand out. One of them is the horror my clients all have towards their bounce rates and the burning desire to lower it. It seemed to weigh more than many other metrics, the bounce rate simply has to go down. Of course it’s absolutely […]

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