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Visual Hierarchy and Its Impact on Conversion Rate
As human beings, we are visual creatures. A study conducted to see if visuals affect the persuasiveness of presentations found that presentations using visual aids are 43% more persuasive than……
What the third-party cookies apocalypse is all about
2019 has been all talks about big changes in third-party cookies. On one hand, some of the largest internet browsers (Chrome, Firefox and Safari) have implemented default parameters to either……
5 Ways to Optimize Your Thank You Page
Although it is perceived as an endpoint to customer journey, the Thank You page definitely deserves more attention than it actually gets. Optimize your Thank You page and you’ll be……
Landing Pages Optimization with Ontrack Analytics
A landing page is, at its core, a page you send traffic to. It’s the place where visitors land after they click on one of your ads. Its purpose is……
5 Ways to Optimize Your Checkout
As an ecommerce site owner or optimizer, having a flawless checkout process should be your number one priority, as it highly influences your store’s conversion rate. If you’re still struggling with……
How to present products on category pages
There are a million ways to present the products or services of your online store. What is the key to conferring the right image to potential buyers? What draws their……