Blog updates

analytics retroactive goal funnels
Jul 26, 2019
Advanced Custom Segments and Retroactive Goal Funnels

This is Part 3 of the Custom Segments series, you can find Part 1 here and Part 2 here. Setting up a Goal Funnel in Google Analytics is easy. Just give it a name, a location, add a funnel (if you have one) click save and it’s ready. However, the main problem with goal funnels […]

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Jul 25, 2019
5 Reasons to Start Using CRO on Your Website

You haven’t made any changes to your website since you’ve launched your online store? You’re investing a lot in paid advertising in the hope of boosting sales, but you’re not getting much out of it? If this is the case, maybe it’s time to include CRO in your marketing mix. What is Conversion Rate Optimization […]

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Heuristic Analysis Use Relevance To Increase Conversions
Jul 24, 2019
The first step in heuristic analysis. Use relevance to increase conversions
The first step in a heuristic analysis is making sure the relevancy of your ads and landing pages is there. Just so we’re all on the same page, relevancy in this case means showing the right stuff to the right people. So, your ads are relevant, important for the user that sees it. You don’t [...]

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Jul 19, 2019
5 Qualitative Research Methods to Use in Conversion Rate Optimization

Getting people to convert is not an easy task, because each user has his/her own agenda. This is why every conversion rate optimization process should start with analyzing user behaviour: both from a quantitative perspective, and through qualitative research. The goal is to identify the things your visitors have in common in terms of motivations […]

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Analytics Custom Segments Analyze Test Results
Jul 19, 2019
How to analyze test results with Google Analytics Custom Segments

This is Part 2 of the Custom Segments series, you can find Part 1 here. Your A/B test has run for enough days and you are confident that you have enough data to start your analysis. Tools like Google Optimize, VWO or Optimizely have their own reporting, but more often than not they might be […]

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How to make sense of Google Analytics
Jul 17, 2019
How to make sense of Google Analytics

When I started figuring out Google Analytics and understanding what I should look at, I almost immediately hit a wall. Specifically, I had absolutely no idea what to make out of all that data. How was I supposed to interpret it? I tried to re-watch some of the courses and look up articles thinking I […]

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Jul 11, 2019
Inconclusive A/B Test Results: What Now?

Inconclusive A/B test results are a common scenario for marketers in charge of conversion rate optimization. There’s nothing more discouraging than spending a considerable amount of time and resources on implementing a testing idea only to have your hypothesis invalidated in the end. However, if you plan on working in CRO for a long time, […]

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Google Analytics Segments 101
Jul 09, 2019
Google Analytics Custom Segments 101

Imagine a warehouse full of items. A place where you could find almost everything that you need, completely free. The only downside of this warehouse is that all the items are stocked together in a big pile, electronics over apparel over vegetables, all mixed together. Of course, you can find something useful just by scratching […]

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Heuristic Analysis for Beginners
Jul 08, 2019
Heuristic analysis for beginners. How to evaluate your own eCommerce website.

For all the people out there that don’t quite understand Google Analytics yet, there’s a way you can still improve conversions for your website. I’m talking about the heuristic analysis. This is a great solution, no matter the level you’re at, it can always bring valuable insights. Heuristic analysis is based on expertise, or to […]

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Jul 05, 2019
How to Build a High-Converting Landing Page: From UX Principles to Written and Visual Content

Each landing page is different in its own way, but all landing pages have a common ground There is no magical recipe for creating a high-converting landing page. It depends a lot on the business type and the goal of the landing page.  If your purpose is to design an ecommerce landing page, you’ll want […]

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