There is no secret recipe that will boost conversions. However, following UX principles can certainly help. As with every other piece of advice on the internet, some things work and some don’t. Here are the 6 UX principles to follow for better conversions: 1. Make it simple The harder it is for someone to understand […]
Dan Cucolea 
Before diving into the topic of CRO best practices, there is something I feel like I should mention. Naturally, a conversion rate optimization agency or specialist is able to create an effective and relevant CRO program only upon conducting a thorough analysis of your website, traffic and user behaviour. Each business is different and has […]
Cristina Neagu 
In this article you’ll read about the difference between exit rate and bounce rate. Find out which one is more important for your business and uncover your worst performing pages. What is exit rate? Just think of the last time you entered a website, checked 3 pages and then left. You actually did something on […]
Dan Cucolea 
Before we begin, if you are not familiar with the basic Google Analytics reports I suggest you read about the 5 essential Google Analytics reports. Google Analytics is a gold mine for your business. Grab a pickaxe, follow along and by the end of this article you will have enough knowledge to double your ROAS […]
Dan Cucolea 
Throughout the past five years, internet traffic has been increasingly driven through mobile devices. In a study conducted by SimilarWeb that reflects US traffic across the web, in 2018, 58% of site visits were from mobile devices. They also made up 42% of total time spent online. These percentages are getting higher as we speak! […]
Cristina Neagu 
Do you know which of your clients are generating the most revenue for your business? Are new customers spending more than returning visitors? This article will answer both of these questions and I assure you that the findings you are going to make will most certainly amaze you. How to find out who converts better […]
Dan Cucolea 
Google Analytics provides a vast range of default reports, each containing important dimensions and metrics relating to any aspect of any website. Here are 5 of the most essential Google Analytics reports you will have to look at: 1. Audience Overview This report summarizes the whole traffic that you have received in a time period, […]
Dan Cucolea 
Conversion rate optimization is just now starting to gain traction among online shop owners. It’s not that it’s a new field in marketing and people are just now hearing about it. It’s probably because most people focus more on other marketing activities and they don’t know what are the benefits of conversion rate optimization and […]
Cristina Neagu 
This is Part 3 of the Custom Segments series, you can find Part 1 here and Part 2 here. Setting up a Goal Funnel in Google Analytics is easy. Just give it a name, a location, add a funnel (if you have one) click save and it’s ready. However, the main problem with goal funnels […]
Dan Cucolea 
You haven’t made any changes to your website since you’ve launched your online store? You’re investing a lot in paid advertising in the hope of boosting sales, but you’re not getting much out of it? If this is the case, maybe it’s time to include CRO in your marketing mix. What is Conversion Rate Optimization […]
Cristina Neagu