Case Studies

Redesigning the website for the #1 selling detox tea in the world

— The results

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Lift in Purchase Conversion Rate

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More Transactions

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Improvement in Revenue

Homepage redesign

With over 2 million customers worldwide and still counting, Fit Tea is considered to be the #1 selling detox tea in the world.
Since its launch in 2013, the brand enjoyed a lot of attention from influencers and consumers. Michael Gonzalez, founder of Fit Tea is one of the first business owners to lay out the basis of influencer marketing.
Even so, he felt that the website could definitely benefit from improvements and this is where our contribution lies.
Our homepage redesign was launched as an A/B and after it generated outstanding results, we’ve implemented it as the new control.

How we did it

  • Defining the Target Audience (Analytics Data & Qualitative Research)
  • Creating & Prioritizing A/B Tests
  • Designing & Implementing A/B tests
  • Running the Experiments
  • Results Analysis, Generating Insights & Learnings for Future Experiments

Our stores convert better than others.
Let’s talk.

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other case studies


We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.

Charlotte Driessen

Digital Marketing Director at Rydoo

Kirsten Mills

case-interviewGreat work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.

Kirsten Mills

Case Interview

Rebekah Daw

Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.

Rebekah Daw

Head of Client Relationships, Right Hook Australia

Maks Kondratjuks

Very professional, with a great attitude toward the client and it was a pleasure dealing with.

Maks Kondratjuks


Grant Headifen

We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.

Grant Headifen

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