Case Studies
Redesigning the website for the #1 selling detox tea in the world
— The results
39.34%
Lift in Purchase Conversion Rate
36.30%
More Transactions
38.74%
Improvement in Revenue
Homepage redesign
With over 2 million customers worldwide and still counting, Fit Tea is considered to be the #1 selling detox tea in the world.
Since its launch in 2013, the brand enjoyed a lot of attention from influencers and consumers. Michael Gonzalez, founder of Fit Tea is one of the first business owners to lay out the basis of influencer marketing.
Even so, he felt that the website could definitely benefit from improvements and this is where our contribution lies.
Our homepage redesign was launched as an A/B and after it generated outstanding results, we’ve implemented it as the new control.
How we did it
- Defining the Target Audience (Analytics Data & Qualitative Research)
- Creating & Prioritizing A/B Tests
- Designing & Implementing A/B tests
- Running the Experiments
- Results Analysis, Generating Insights & Learnings for Future Experiments
Read one of our other case studies
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Increase products per user with 14.45% by adding a drawer cart
Product Page Redesign increases sales by 20.14%
Visual and actionable copywriting brings 29% uplift in sign-ups
A 17.35% increase in CTR has boosted relative conversion rate by 332.43%
Sticky ‘Add to Cart’ Button on Product Page brings 12.51% uplift in sales
Added video testimonial brings 42.74% uplift in sign-ups
Immediate benefit CTA brings 30.22% uplift in sign-ups
43% increase in conversions by simplifying the order form
Increase signups by providing an article download option
Charlotte Driessen
We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.
Charlotte DriessenDigital Marketing Director at Rydoo
Kirsten Mills
Great work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.
Kirsten MillsCase Interview
Rebekah Daw
Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.
Rebekah Daw Head of Client Relationships, Right Hook Australia
Maks Kondratjuks
Very professional, with a great attitude toward the client and it was a pleasure dealing with.
Maks Kondratjuks TagVenue
Grant Headifen
We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.