Category: A/B Testing

Jul 11, 2019
Inconclusive A/B Test Results: What Now?

Inconclusive A/B test results are a common scenario for marketers in charge of conversion rate optimization. There’s nothing more discouraging than spending a considerable amount of time and resources on implementing a testing idea only to have your hypothesis invalidated in the end. However, if you plan on working in CRO for a long time, […]

Continue Reading