2019 has been all talks about big changes in third-party cookies. On one hand, some of the largest internet browsers (Chrome, Firefox and Safari) have implemented default parameters to either… Read More »
Category: Consumer Behaviour
Although it is perceived as an endpoint to customer journey, the Thank You page definitely deserves more attention than it actually gets. Optimize your Thank You page and you’ll be… Read More »
There are a million ways to present the products or services of your online store. What is the key to conferring the right image to potential buyers? What draws their… Read More »
Almost anyone remotely involved in marketing nowadays says that they are data-driven. Everything revolves around data and numbers and ROI. It kind of feels like our society has built this… Read More »
As marketers, there’s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive… Read More »
When it comes to websites, everyone is talking about conversion rates and analytics. But what about visual design? This is an aspect of tremendous importance that is overlooked more often… Read More »
Have you ever wondered how to boost your conversion rate without spending any money?
Do you want to get more out of what you already got…
The New vs Returning Visitors report has always had an aura of mystery and lots of questions revolve around it. The aim of this article is to clarify the purpose… Read More »
The geographic insights generated by your customers are a valuable asset that can help your business scale. In this article, you’ll learn how to profit from this often overlooked report.… Read More »
If you’re selling goods online, you probably know by now that is vital to speak your customers’ language. Avoid using generic and flat copy, and never give the impression that… Read More »
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Recent Posts
- Visual Hierarchy and Its Impact on Conversion Rate March 30th, 2020
- What the third-party cookies apocalypse is all about March 30th, 2020
- 5 Ways to Optimize Your Thank You Page March 10th, 2020
- Landing Pages Optimization with Ontrack Analytics March 2nd, 2020
- 5 Ways to Optimize Your Checkout February 28th, 2020
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