How to ask customer surveys so that you actually get answers that are useful. I’ve been going on and on about how important qualitative research is in our conversion optimization… Read More »
Category: Consumer Behaviour
Online businesses are almost always obsessed with their numbers (quantitative data.) Most will use it to define their top level strategy for getting more customers to use their service/product. The… Read More »
The Covid-19 pandemic has completely changed the way we live. Things that we used to do only once in a while, such as working from home or ordering food online,… Read More »
2019 has been all talks about big changes in third-party cookies. On one hand, some of the largest internet browsers (Chrome, Firefox and Safari) have implemented default parameters to either… Read More »
Although it is perceived as an endpoint to customer journey, the Thank You page definitely deserves more attention than it actually gets. Optimize your Thank You page and you’ll be… Read More »
There are a million ways to present the products or services of your online store. What is the key to conferring the right image to potential buyers? What draws their… Read More »
Almost anyone remotely involved in marketing nowadays says that they are data-driven. Everything revolves around data and numbers and ROI. It kind of feels like our society has built this… Read More »
As marketers, there’s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive… Read More »
When it comes to websites, everyone is talking about conversion rates and analytics. But what about visual design? This is an aspect of tremendous importance that is overlooked more often… Read More »
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