Almost anyone remotely involved in marketing nowadays says that they are data-driven. Everything revolves around data and numbers and ROI. It kind of feels like our society has built this… Read More »
Category: Consumer Behaviour
As marketers, there’s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive… Read More »
When it comes to websites, everyone is talking about conversion rates and analytics. But what about visual design? This is an aspect of tremendous importance that is overlooked more often… Read More »
Have you ever wondered how to boost your conversion rate without spending any money?
Do you want to get more out of what you already got…
The New vs Returning Visitors report has always had an aura of mystery and lots of questions revolve around it. The aim of this article is to clarify the purpose… Read More »
The geographic insights generated by your customers are a valuable asset that can help your business scale. In this article, you’ll learn how to profit from this often overlooked report.… Read More »
If you’re selling goods online, you probably know by now that is vital to speak your customers’ language. Avoid using generic and flat copy, and never give the impression that… Read More »
Recent Posts
- 8 Ecommerce A/B Testing Ideas for the Cart Page (With Examples) February 20th, 2020
- How to increase sign up rate – 6 tips to get more conversions February 14th, 2020
- Moving from data-driven to human-centric February 14th, 2020
- 5 Cognitive Biases You Can Use to Increase Ecommerce Sales (With Examples) February 14th, 2020
- Visual and actionable copywriting brings 29% uplift in sign-ups February 13th, 2020
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