Do you know why most experimentation programs fail? It’s most likely not what you think.. It’s not the complexity of the tests or the number of tests per month.. Most… Read More »
Category: Conversion Research
How to ask customer surveys so that you actually get answers that are useful. I’ve been going on and on about how important qualitative research is in our conversion optimization… Read More »
Have you considered including user testing in your optimization research but you’re not sure how and where to get started? If you want to have any chance at running a… Read More »
When we’re referring to heuristic research, we’re referring to a method of analysis of any website that is based on evaluating the interface, compared to a set of UX and… Read More »
The primary purpose of a product page is to encourage visitors to make a decision about whether or not a product is the right fit for them. Since this page… Read More »
When you’re managing an online business or an ecommerce you’re constantly working towards growing and scaling it. And when you’re scaling, you have a few key metrics in mind. If… Read More »
Online businesses are almost always obsessed with their numbers (quantitative data.) Most will use it to define their top level strategy for getting more customers to use their service/product. The… Read More »
You have users visiting your ecommerce website but not many of them end up buying your products? While it is very important to find out the reasons why they leave… Read More »
Generating leads is the most important thing that you have to do once you start getting website traffic. You need to be 100% sure what action you want visitors to… Read More »
If you have a website, I’m sure you know that your website is nothing if it receives no traffic. Creating a website that’s well-designed is one thing and driving traffic… Read More »
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