Almost anyone remotely involved in marketing nowadays says that they are data-driven. Everything revolves around data and numbers and ROI. It kind of feels like our society has built this… Read More »
Category: Digital Marketing
As marketers, there’s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive… Read More »
Traffic sources can be make-or-break. Generating high-quality traffic is probably the most common issue for online businesses. Does your website have thousands of sessions with only a few or even… Read More »
When it comes to websites, everyone is talking about conversion rates and analytics. But what about visual design? This is an aspect of tremendous importance that is overlooked more often… Read More »
The process of designing a good landing page always starts with researching your target audience. You should have a few buyer personas in mind and start writing your copy and… Read More »
Ecommerce is a highly competitive market and you need to strive in order to continuously be one step ahead of the competition. If you haven’t tried A/B testing until now,… Read More »
Have you ever wondered how to boost your conversion rate without spending any money?
Do you want to get more out of what you already got…
Even if you’ve been running tests for a while and you’re looking for an inspiration boost or you’re just starting your optimization journey and you’d use some tips to get… Read More »
Wondering why few people are subscribing to your newsletter or your brand new lead generation form? One aspect that is often overlooked when enhancing websites is form optimization. Creating a… Read More »
The New vs Returning Visitors report has always had an aura of mystery and lots of questions revolve around it. The aim of this article is to clarify the purpose… Read More »
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