There are a million ways to present the products or services of your online store. What is the key to conferring the right image to potential buyers? What draws their… Read More »
Category: Digital Marketing
Most ecommerce stores are currently struggling with a common issue that is seriously impacting their conversion rates: cart abandonment. As marketers, we can’t just ignore the numbers. The average cart… Read More »
If you’re wondering how to increase newsletter sign up rates, free trial sign up rates or demo request rates then this list is for you. Show off how many sign… Read More »
Almost anyone remotely involved in marketing nowadays says that they are data-driven. Everything revolves around data and numbers and ROI. It kind of feels like our society has built this… Read More »
As marketers, there’s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive… Read More »
Traffic sources can be make-or-break. Generating high-quality traffic is probably the most common issue for online businesses. Does your website have thousands of sessions with only a few or even… Read More »
When it comes to websites, everyone is talking about conversion rates and analytics. But what about visual design? This is an aspect of tremendous importance that is overlooked more often… Read More »
The process of designing a good landing page always starts with researching your target audience. You should have a few buyer personas in mind and start writing your copy and… Read More »
Ecommerce is a highly competitive market and you need to strive in order to continuously be one step ahead of the competition. If you haven’t tried A/B testing until now,… Read More »
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Recent Posts
- How to do copywriting research (with examples) July 12th, 2021
- How To Write Copy For Product Pages June 15th, 2021
- The simple guide to doing a CRO audit June 14th, 2021
- Using Qualitative Research To Optimize Your Customer Experience. May 23rd, 2021
- Optimizing the cover of your website – the hero section February 22nd, 2021
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