The Device Category report in Google Analytics allows you to break down users by device category to find out what devices your visitors use to browse your website. But before… Read More »


The Device Category report in Google Analytics allows you to break down users by device category to find out what devices your visitors use to browse your website. But before… Read More »

Do you know which of your clients are generating the most revenue for your business? Are new customers spending more than returning visitors? This article will answer both of these… Read More »

Google Analytics provides a vast range of default reports, each containing important dimensions and metrics relating to any aspect of any website. Here are 5 of the most essential Google… Read More »

This is Part 3 of the Custom Segments series, you can find Part 1 here and Part 2 here. Setting up a Goal Funnel in Google Analytics is easy. Just… Read More »

This is Part 2 of the Custom Segments series, you can find Part 1 here. Your A/B test has run for enough days and you are confident that you have… Read More »

When I started figuring out Google Analytics and understanding what I should look at, I almost immediately hit a wall. Specifically, I had absolutely no idea what to make out… Read More »

Imagine a warehouse full of items. A place where you could find almost everything that you need, completely free. The only downside of this warehouse is that all the items… Read More »

It’s official, mobile is taking the e-commerce market by storm. It is expected that by the end of 2020, the number of mobile users that will make at least a… Read More »

Growing your business is hard and sometimes you don’t even know where to start. I have also been there and had no idea what to do. But eventually, I found… Read More »

Shopping cart abandonment is one of the main reasons why store owners are losing a lot of money. Contrary to popular belief, the checkout process does not start on the… Read More »
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