Wondering why few people are subscribing to your newsletter or your brand new lead generation form? One aspect that is often overlooked when enhancing websites is form optimization. Creating a… Read More »
Category: Learning CRO
People often mistake a value proposition for a tagline. However, they are not the same. First of all, a value proposition is in itself more complex than a tagline, simply… Read More »
With the increasing costs of website traffic and the decreasing attention span of users, the velocity of A/B testing is becoming a critical metric. That’s when you start to wonder if… Read More »
There are a million ways to screw up your conversion rate. For now, these are the best 14: Ad does not match the landing page Inconsistent design Too many pop-ups… Read More »
Let’s say you’ve set up your website, listed all your products and set up analytics. Now you want to take a look at the efficiency of your online business. Or… Read More »
If you’re selling goods online, you probably know by now that is vital to speak your customers’ language. Avoid using generic and flat copy, and never give the impression that… Read More »
When getting traffic is just not enough, you should shift your focus towards conversion rate optimisation. I’ve put together a list of the tools I use everyday as a cro… Read More »
If you’re passionate about digital psychology and psychology in general, you probably know that you can use persuasion to influence people’s behaviour. What follows is a selection of persuasion techniques… Read More »
Whether you know it or not, your website has a funnel. There are a few steps that your users will have to take before they do what you want them… Read More »
A successful sales funnel is like a Nascar track where your prospects are driving race cars. Because the track is flat, even a kid can finish one lap. A bad… Read More »
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