As marketers, there’s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive… Read More »

As marketers, there’s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive… Read More »
Traffic sources can be make-or-break. Generating high-quality traffic is probably the most common issue for online businesses. Does your website have thousands of sessions with only a few or even… Read More »
Ecommerce is a highly competitive market and you need to strive in order to continuously be one step ahead of the competition. If you haven’t tried A/B testing until now,… Read More »
Even if you’ve been running tests for a while and you’re looking for an inspiration boost or you’re just starting your optimization journey and you’d use some tips to get… Read More »
People often mistake a value proposition for a tagline. However, they are not the same. First of all, a value proposition is in itself more complex than a tagline, simply… Read More »
There are a million ways to screw up your conversion rate. For now, these are the best 14: Ad does not match the landing page Inconsistent design Too many pop-ups… Read More »
If you’re selling goods online, you probably know by now that is vital to speak your customers’ language. Avoid using generic and flat copy, and never give the impression that… Read More »
Probably the most basic question that comes to mind when managing an online business is: How do I increase the conversion rate? How can I make visitors buy my products?… Read More »
If you’re passionate about digital psychology and psychology in general, you probably know that you can use persuasion to influence people’s behaviour. What follows is a selection of persuasion techniques… Read More »
Whether you know it or not, your website has a funnel. There are a few steps that your users will have to take before they do what you want them… Read More »
Learn how well your product page is performing now and how you can improve it to get more conversions.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |