As marketers, there’s something we need to remind ourselves once in a while: we are not really optimizing websites, but trying to change human behaviour. This is why understanding cognitive… Read More »
Category: Success
Traffic sources can be make-or-break. Generating high-quality traffic is probably the most common issue for online businesses. Does your website have thousands of sessions with only a few or even… Read More »
Ecommerce is a highly competitive market and you need to strive in order to continuously be one step ahead of the competition. If you haven’t tried A/B testing until now,… Read More »
Even if you’ve been running tests for a while and you’re looking for an inspiration boost or you’re just starting your optimization journey and you’d use some tips to get… Read More »
People often mistake a value proposition for a tagline. However, they are not the same. First of all, a value proposition is in itself more complex than a tagline, simply… Read More »
There are a million ways to screw up your conversion rate. For now, these are the best 14: Ad does not match the landing page Inconsistent design Too many pop-ups… Read More »
If you’re selling goods online, you probably know by now that is vital to speak your customers’ language. Avoid using generic and flat copy, and never give the impression that… Read More »
Probably the most basic question that comes to mind when managing an online business is: How do I increase the conversion rate? How can I make visitors buy my products?… Read More »
If you’re passionate about digital psychology and psychology in general, you probably know that you can use persuasion to influence people’s behaviour. What follows is a selection of persuasion techniques… Read More »
Whether you know it or not, your website has a funnel. There are a few steps that your users will have to take before they do what you want them… Read More »
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[wpforms id="7313" target="_blank" action="https://ontrack.agency/wp-content/uploads/2020/02/Product_Page_Checklist_to_Increase_Conversion_Rates_2.pdf"]Recent Posts
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- Want to Build Trust (and Sales) on Your Homepage? Move Your Press Mentions to the Top January 9th, 2026
- Want Higher Conversion on Collection Pages? Trim the Copy Above the Fold October 16th, 2025
- Want to Increase Product Discovery & Conversions? Highlight Product Categories on Your Homepage October 15th, 2025
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