🧠 Background Mobile shopping is dominant, but browsing on small screens often leads to endless scrolling, especially when only one product is displayed per row. For our client, this layout… Read More »
Category: Uncategorized
🧠 Background When shopping for jewelry online, customers often face decision paralysis, especially when browsing similar-looking items. To help shoppers feel more confident and make quicker purchase decisions, we ran… Read More »
🧠 Background Many shoppers abandon carts not because they don’t want the product, but because they’re unsure about payment flexibility. Through heuristic research and past test learnings, we identified a… Read More »
When shopping online, there’s one simple phrase shoppers love more than almost anything else: free shipping. But have you ever stopped to consider the psychology behind why free shipping is… Read More »
Introduction For baby brands in the competitive e-commerce landscape, optimizing the user experience is essential to building trust, driving conversions, and boosting revenue. By focusing on data-driven Conversion Rate Optimization… Read More »
Introduction For luxury e-commerce brands, where product quality and customer experience are paramount, even small design and content tweaks can have a profound impact on conversion rates and revenue. This… Read More »
Discover 40 proven eCommerce strategies from top Shopify experts! 💸 40 proven strategies to sell more. We’re proud to be featured in the latest Videowise eBook as leading experts in… Read More »
How to ask customer surveys so that you actually get answers that are useful. I’ve been going on and on about how important qualitative research is in our conversion optimization… Read More »
Have you considered including user testing in your optimization research but you’re not sure how and where to get started? If you want to have any chance at running a… Read More »
Conversion rate optimization (CRO) is a structured, systematic approach to increasing the percentage of users who perform a desired action on your website. Typically, CRO focuses on persuading existing traffic… Read More »
Get Our Optimization Checklist
Boost Conversion Rates with this 12-Point Product Page Checklist
Learn how well your product page is performing now and how you can improve it to get more conversions.
[wpforms id="7313" target="_blank" action="https://ontrack.agency/wp-content/uploads/2020/02/Product_Page_Checklist_to_Increase_Conversion_Rates_2.pdf"]Recent Posts
- Want to Reduce Friction and Boost the Add-to-Cart Rate? Answer Questions Directly on the PDP February 16th, 2026
- Want to Boost Conversions on Your Bundle Page? Reduce Anxiety with a Return Guarantee February 13th, 2026
- Want to Build Trust (and Sales) on Your Homepage? Move Your Press Mentions to the Top January 9th, 2026
- Want Higher Conversion on Collection Pages? Trim the Copy Above the Fold October 16th, 2025
- Want to Increase Product Discovery & Conversions? Highlight Product Categories on Your Homepage October 15th, 2025
Categories
- Blog (109)
- A/B Testing (21)
- A/B testing ideas (8)
- Consumer Behaviour (13)
- Conversion Copywriting (5)
- Conversion Research (20)
- Digital Marketing (35)
- Google Analytics (20)
- Heuristics (5)
- Learning CRO (60)
- Reports (6)
- Shopify (5)
- Success (28)
- Uncategorized (28)
- UX (6)
- Case Studies (25)
- Blog (109)