Online businesses are almost always obsessed with their numbers (quantitative data.) Most will use it to define their top level strategy for getting more customers to use their service/product. The… Read More »
Category: UX
As human beings, we are visual creatures. A study conducted to see if visuals affect the persuasiveness of presentations found that presentations using visual aids are 43% more persuasive than… Read More »
As an ecommerce site owner or optimizer, having a flawless checkout process should be your number one priority, as it highly influences your store’s conversion rate. If you’re still struggling with… Read More »
The process of designing a good landing page always starts with researching your target audience. You should have a few buyer personas in mind and start writing your copy and… Read More »
There are a million ways to screw up your conversion rate. For now, these are the best 14: Ad does not match the landing page Inconsistent design Too many pop-ups… Read More »
There is no secret recipe that will boost conversions. However, following UX principles can certainly help. As with every other piece of advice on the internet, some things work and… Read More »
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