Category: Google Analytics

exit rate vs bounce rate
Aug 29, 2019
Is exit rate more important than bounce rate?

In this article you’ll read about the difference between exit rate and bounce rate. Find out which one is more important for your business and uncover your worst performing pages. What is exit rate? Just think of the last time you entered a website, checked 3 pages and then left. You actually did something on […]

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social media platforms
Aug 22, 2019
Double your ROAS in 2 months by analyzing your Source/Medium report

Before we begin, if you are not familiar with the basic Google Analytics reports I suggest you read about the 5 essential Google Analytics reports. Google Analytics is a gold mine for your business. Grab a pickaxe, follow along and by the end of this article you will have enough knowledge to double your ROAS […]

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Aug 15, 2019
Breaking Down Users by Device Category: Why Is It Important?

Throughout the past five years, internet traffic has been increasingly driven through mobile devices. In a study conducted by SimilarWeb that reflects US traffic across the web, in 2018, 58% of site visits were from mobile devices. They also made up 42% of total time spent online. These percentages are getting higher as we speak! […]

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new vs returning users
Aug 12, 2019
New vs Returning Users – How to find out who converts better

Do you know which of your clients are generating the most revenue for your business? Are new customers spending more than returning visitors? This article will answer both of these questions and I assure you that the findings you are going to make will most certainly amaze you. How to find out who converts better […]

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google analytics homepage
Aug 01, 2019
5 essential Google Analytics reports that you should use every day

Google Analytics provides a vast range of default reports, each containing important dimensions and metrics relating to any aspect of any website. Here are 5 of the most essential Google Analytics reports you will have to look at: 1. Audience Overview This report summarizes the whole traffic that you have received in a time period, […]

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analytics retroactive goal funnels
Jul 26, 2019
Advanced Custom Segments and Retroactive Goal Funnels

This is Part 3 of the Custom Segments series, you can find Part 1 here and Part 2 here. Setting up a Goal Funnel in Google Analytics is easy. Just give it a name, a location, add a funnel (if you have one) click save and it’s ready. However, the main problem with goal funnels […]

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Analytics Custom Segments Analyze Test Results
Jul 19, 2019
How to analyze test results with Google Analytics Custom Segments

This is Part 2 of the Custom Segments series, you can find Part 1 here. Your A/B test has run for enough days and you are confident that you have enough data to start your analysis. Tools like Google Optimize, VWO or Optimizely have their own reporting, but more often than not they might be […]

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How to make sense of Google Analytics
Jul 17, 2019
How to make sense of Google Analytics

When I started figuring out Google Analytics and understanding what I should look at, I almost immediately hit a wall. Specifically, I had absolutely no idea what to make out of all that data. How was I supposed to interpret it? I tried to re-watch some of the courses and look up articles thinking I […]

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Google Analytics Segments 101
Jul 09, 2019
Google Analytics Custom Segments 101

Imagine a warehouse full of items. A place where you could find almost everything that you need, completely free. The only downside of this warehouse is that all the items are stocked together in a big pile, electronics over apparel over vegetables, all mixed together. Of course, you can find something useful just by scratching […]

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10 easy ways to increase your mobile conversion rate
Jun 28, 2019
10 easy ways to increase your mobile conversion rate

It’s official, mobile is taking the e-commerce market by storm. It is expected that by the end of  2020, the number of mobile users that will make at least a purchases using their phone will reach 168.7 million! And that is only for the US market. Since this number is only going to get higher, […]

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