Category: Google Analytics

Analytics Custom Segments Analyze Test Results
Jul 19, 2019
How to analyze test results with Google Analytics Custom Segments

This is Part 2 of the Custom Segments series, you can find Part 1 here. Your A/B test has run for enough days and you are confident that you have enough data to start your analysis. Tools like Google Optimize, VWO or Optimizely have their own reporting, but more often than not they might be […]

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How to make sense of Google Analytics
Jul 17, 2019
How to make sense of Google Analytics

When I started figuring out Google Analytics and understanding what I should look at, I almost immediately hit a wall. Specifically, I had absolutely no idea what to make out of all that data. How was I supposed to interpret it? I tried to re-watch some of the courses and look up articles thinking I […]

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Google Analytics Segments 101
Jul 09, 2019
Google Analytics Custom Segments 101

Imagine a warehouse full of items. A place where you could find almost everything that you need, completely free. The only downside of this warehouse is that all the items are stocked together in a big pile, electronics over apparel over vegetables, all mixed together. Of course, you can find something useful just by scratching […]

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10 easy ways to increase your mobile conversion rate
Jun 28, 2019
10 easy ways to increase your mobile conversion rate

It’s official, mobile is taking the e-commerce market by storm. It is expected that by the end of  2020, the number of mobile users that will make at least a purchases using their phone will reach 168.7 million! And that is only for the US market. Since this number is only going to get higher, […]

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Jun 25, 2019
How to learn Google Analytics. Even if you don’t like numbers.

Growing your business is hard and sometimes you don’t even know where to start. I have also been there and had no idea what to do. But eventually, I found out what I need to know in order to grow an eCommerce store. Mind you, it is not an easy road, but the effort is […]

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shopping cart
Jun 18, 2019
The secret behind shopping cart abandonment rate and how to improve it

Shopping cart abandonment is one of the main reasons why store owners are losing a lot of money. Contrary to popular belief, the checkout process does not start on the actual checkout page, it rather starts on the first user interaction with your website. Before they start completing the payment page with their details, they […]

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