Category: Google Analytics

Dec 10, 2019
This is how you detect the enemies of your website conversions

Let’s say you’ve set up your website, listed all your products and set up analytics. Now you want to take a look at the efficiency of your online business. Or perhaps you’ve had the online shop for quite some time and you wish to investigate why your products don’t drive website conversions. While there is […]

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Ontrack Analytics App - Geographic Insights
Dec 09, 2019
Ontrack Analytics App: How to use Geographic Insights for growing your business

You’ve probably noticed this while traveling: store shelves are not stacked in the same way. More than that, if you go to a different country, McDonald’s has a different menu, inspired by local food. These companies do this for a (good) reason: they leverage geographic insights in order to gain more revenue by appealing to […]

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Ontrack Analytics App: Leverage your data and turn traffic into conversions
Nov 27, 2019
Ontrack Analytics App: Leverage your data and turn traffic into conversions

In today’s world, building a Shopify store is so easy, anyone can do a decent job at creating one. But creating the store is just a small piece of the puzzle. 95% of Shopify stores fail within a year. The real art lies in how you transform it into a successful business. So, how do […]

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exit rate vs bounce rate
Aug 29, 2019
Is exit rate more important than bounce rate?

In this article you’ll read about the difference between exit rate and bounce rate. Find out which one is more important for your business and uncover your worst performing pages. What is exit rate? Just think of the last time you entered a website, checked 3 pages and then left. You actually did something on […]

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social media platforms
Aug 22, 2019
Double your ROAS in 2 months by analyzing your Source/Medium report

Before we begin, if you are not familiar with the basic Google Analytics reports I suggest you read about the 5 essential Google Analytics reports. Google Analytics is a gold mine for your business. Grab a pickaxe, follow along and by the end of this article you will have enough knowledge to double your ROAS […]

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Aug 15, 2019
Breaking Down Users by Device Category in Google Analytics

The Device Category report in Google Analytics allows you to break down users by device category to find out what devices your visitors use to browse your website. But before we dive into details, let’s talk a bit about the context. Throughout the past five years, internet traffic has been increasingly driven through mobile devices. […]

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new vs returning users
Aug 12, 2019
New vs Returning Users – How to find out who converts better

Do you know which of your clients are generating the most revenue for your business? Are new customers spending more than returning visitors? This article will answer both of these questions and I assure you that the findings you are going to make will most certainly amaze you. How to find out who converts better […]

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google analytics homepage
Aug 01, 2019
5 essential Google Analytics reports that you should use every day

Google Analytics provides a vast range of default reports, each containing important dimensions and metrics relating to any aspect of any website. Here are 5 of the most essential Google Analytics reports you will have to look at: 1. Audience Overview This report summarizes the whole traffic that you have received in a time period, […]

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analytics retroactive goal funnels
Jul 26, 2019
Advanced Custom Segments and Retroactive Goal Funnels

This is Part 3 of the Custom Segments series, you can find Part 1 here and Part 2 here. Setting up a Goal Funnel in Google Analytics is easy. Just give it a name, a location, add a funnel (if you have one) click save and it’s ready. However, the main problem with goal funnels […]

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Analytics Custom Segments Analyze Test Results
Jul 19, 2019
How to analyze test results with Google Analytics Custom Segments

This is Part 2 of the Custom Segments series, you can find Part 1 here. Your A/B test has run for enough days and you are confident that you have enough data to start your analysis. Tools like Google Optimize, VWO or Optimizely have their own reporting, but more often than not they might be […]

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