Conversion Rate Optimization Audits.
The conversion optimization process on your website will start with a full conversion audit. The audit will be based on an in-depth analysis of your numbers, tracking, customers feedback, current visitor behavior and more. We will make sure you’re tracking the right metrics and then make sure they are being analyzed in the correct way.
Heatmaps and scroll maps will show us where your visitors focus their attention. Session recordings will highlight any issues in usability, visitor flow, elements that are overlooked and opportunity for improvement.
We’ll run user testing to get a better understanding on how the website is perceived and what are the obstacles in the conversion path.
On-site surveys will help us understand what is keeping visitors from converting, why they are on the site, what is the problem they are trying to solve.
We will run customer surveys with your most recent buyers to find out who they are and why they buy. This will be a starting point for the buyer persona development.
As data-driven as the entire audit will be, any full analysis still needs human evaluation. The heuristic analysis helps us get acquainted with your site and will help us uncover any “problem areas”.
The end deliverable will be a comprehensive report that maps out key improvements that need to take place, recommended changes, a list of hypotheses to test, all prioritized based on the impact they would have on your overall conversion rates and revenue.
Based on this report we will lay out a three-month optimization program that will get you closer to your goals.
Once you have the audit, you can go ahead and test the hypotheses with your own team or we can do that for you.
Have any questions related to the audits and what they look like? Contact us and we will get back to you in less than 48 hours.
Conversion rate Optimization and Digital Marketing Agency based in Bucharest, available worldwide.
creativity, user-centric design and continuous learning.
Conversion Research + 1 A/B test running
Delivery of conversion optimization audit and making sure the system is in place for A/B testing.
Implementation of first A/B tests in their order
Based on the prioritization document, we will implement experiments one by one and run them.
Ongoing CRO + Revised Conversion Research
We will continue implementing and running the experiments in our list while also updating the conversion research with data for the past three months.
Reiteration + New experiments
Based on the results of the previous experiments, we will decide if we should reiterate on some (change the way we applied the theory) or go ahead and implement new experiments.