Covid19 user research

Covid-19 is affecting shopping habits. Your customers have already shifted their priorities. Have you?

Take the pulse of your audience. Get to know your customers the way they are now!

We’re experiencing difficult times. The COVID-19 outbreak is changing the world we live in and businesses across the globe are closing down. Consumer behaviour has changed drastically.

Even making a simple decision has become challenging, as people need to follow new rules and restrictions. The global crisis has an economic impact on brick and mortar stores and online shops alike.

In this context, your marketing strategy and messaging might become irrelevant. The way you communicate with your customers via your website or social channels may already be obsolete.

Your customers have developed a different set of needs and desires. They expect something else from you and it’s time to find out what. And more importantly: how you can deliver.

Keep up with the constant changes in the world. Learn what your customers want and adapt your marketing approach!

Don’t get left behind. Now more than ever it’s important to listen to your customers. Adapt and meet new market demands. Find new opportunities and keep the business running!

We’re here to help you take the pulse of your audience, gain insights into customers’ minds and learn how their priorities have changed since the Covid-19 outbreak:

  • Learn how they feel now and what’s on their mind;
  • What fears and anxieties they are currently struggling with;
  • What are the things that would motivate them to spend money on your website these days;
  • Their new needs and desires.

We use in-depth research methods to get to the bottom of new consumer behaviour


Discover what type of information is important to your customers. Heatmaps reveal hot areas of interest as well as cold spots on your web pages.

Session Recordings

See exactly how visitors navigate your website. Recordings can reveal possible interaction issues and bugs in the conversion funnel.

Customer Surveys

Get insightful feedback from recent customers. Learn what they like about your product & brand and what you can do to improve their shopping experience.

Site Polls

We'll launch site polls on pages with low conversion rates to find out why visitors aren't converting. Obtain quick & honest feedback directly from visitors.

Chat Transcripts

Live chat transcripts work exactly like a customer survey. Pinpoint the main issues or doubts that are bothering users and preventing them from converting.

User Testing

See first-hand how users interact with your website. 5-10 subjects will be asked to complete key-actions on your website. Their comments and feedback will be full of insights and value.

We can also help you with

Competitor Analysis

See what other companies are doing differently and gain a competitive edge.

Conversion Copywriting

Realign your copy to new customer demands. Communicate in a relevant way!

Univera – Eric Davis

I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.

Eric Davis

Director of Sales & Marketing

ByBiehl – Alexandra Sifuentes

Our conversion rate has increased 30% overall in the year following our initial project and we’ve received nothing but postive feedback on the thumbnail header that was added to our mobile-design.

Alexandra Sifuentes

Ecommerce Manager

Nicolas Aagaard

We had a great collaboration and communication with Ontrack. Very quick follow up on their end! The team was very self sufficient and with a hands-on approach.

Nicolas Aagaard


Danny Bohnen

Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.

Danny Bohnen

Legendary Wall Art

Charlotte Driessen


We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.

Charlotte Driessen

Digital Marketing Director at Rydoo

Kirsten Mills

case-interviewGreat work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.

Kirsten Mills

Case Interview

Rebekah Daw

Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.

Rebekah Daw

Head of Client Relationships, Right Hook Australia

Maks Kondratjuks

Very professional, with a great attitude toward the client and it was a pleasure dealing with.

Maks Kondratjuks


Grant Headifen

We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.

Grant Headifen


We’re here to help you get your business back on track.
Let’s talk!

Talk to a CRO expert!
*We'll get back to you within 24 hours and we'll schedule a 15 minutes call to discuss your business needs.

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