CRO Audit

CRO Audit

How can you fix something if you don’t even know it’s broken? If your business is losing money and you don’t know why or where, our conversion audit is just what you need!

You will get an in-depth understanding of everything that’s working and everything that’s not working in your marketing and website. All that, PLUS a really comprehensive list of potential solutions to all your conversion problems.

Our approach to creating an insightful & in-depth CRO audit

Our CRO audit will help you get answers to some key business questions. Through extensive research we will be able to expose the reasons why your users are not converting and we will apply prompt and effective treatment options. The results? More conversions with less ad spend, more sales and higher revenue.

In the first part of your CRO audit we’ll be going through some of the most important reports in Google Analytics and define user behaviour. However, before anything else we need to make sure that your GA account is configured properly. We’ll perform a health check to assess if Analytics is correctly collecting and reporting data.

Once we make sure that all the metrics are being tracked properly and the data is reported back in Analytics, we’ll analyze the key-metrics.

We’ve figured out what segments of users are not converting and what pages need optimization. Now we need to find out why. Using qualitative research methods, we’ll be able to gain a better understanding of user behaviour, discovering what motivates users to take action, as well as what holds them back.

After having conducted extensive research we managed to identify the leaks in your conversion funnel, as well as the reasons behind user abandonment. Now it’s time to deliver some strong testing hypotheses that are backed up by research and data. These hypotheses will lay the foundation for developing and implementing a successful A/B testing program.

Our Favourite Tools

Univera – Eric Davis

I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.

Eric Davis

Director of Sales & Marketing

ByBiehl – Alexandra Sifuentes

Our conversion rate has increased 30% overall in the year following our initial project and we’ve received nothing but postive feedback on the thumbnail header that was added to our mobile-design.

Alexandra Sifuentes

Ecommerce Manager

Nicolas Aagaard

We had a great collaboration and communication with Ontrack. Very quick follow up on their end! The team was very self sufficient and with a hands-on approach.

Nicolas Aagaard


Danny Bohnen

Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.

Danny Bohnen

Legendary Wall Art

Charlotte Driessen


We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.

Charlotte Driessen

Digital Marketing Director at Rydoo

Kirsten Mills

case-interviewGreat work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.

Kirsten Mills

Case Interview

Rebekah Daw

Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.

Rebekah Daw

Head of Client Relationships, Right Hook Australia

Maks Kondratjuks

Very professional, with a great attitude toward the client and it was a pleasure dealing with.

Maks Kondratjuks


Grant Headifen

We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.

Grant Headifen


Read one of our
other case studies

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