Conversion Rate Optimization for eCommerce.
When managing an online store you’re always looking for ways to get more sales and more value out of each customer. The first response of probably 3/4 of ecommerce websites is to get more traffic to the site. That is one way, of course, but what if you’re wasting almost 70% of that traffic with irrelevant landing pages, bad user experience, ruptured funnels, insufficient product information and so on then wouldn’t that be a terrible shame?
You might say your conversion rate is 4% or 9% or 15%, which is more than most eCommerce businesses out there but the truth is you should always strive to improve the conversion rate you have now and not focus that much on benchmarks and industry statistics.
You can always do better than you’re doing now.
Maybe you’re running advertising campaigns on your own to your online store and they just don’t seem to be performing as you expected them to? Or maybe you’re working with a nice PPC agency that does deliver results but they keep asking for more money towards their ad spend? In order to scale your ecommerce business at the most efficient and cost-effective rate, you need to make sure your website is delivering the very best user experience.
Not sure exactly where to start and what to look for?
Conversion rate Optimization and Digital Marketing Agency based in Bucharest, available worldwide.
creativity, user-centric design and continuous learning.
Conversion Research + 1 A/B test running
Delivery of conversion optimization audit and making sure the system is in place for A/B testing.
Implementation of first A/B tests in their order
Based on the prioritization document, we will implement experiments one by one and run them.
Ongoing CRO + Revised Conversion Research
We will continue implementing and running the experiments in our list while also updating the conversion research with data for the past three months.
Reiteration + New experiments
Based on the results of the previous experiments, we will decide if we should reiterate on some (change the way we applied the theory) or go ahead and implement new experiments.