Immediate benefit CTA brings 30.22% uplift in sign-ups

Immediate benefit CTA brings 30.22% uplift in sign-ups

— The results

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30.22%

Lift in Free Trial Sign-up Conversion Rate

C100BD19-33B3-4B92-8899-6AE6594215EECreated with sketchtool.

21.20%

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What we did

Unified Practice is a technology company that provides a fully integrated acupuncture software for TCM practitioners, available on iPad, web and mobile (iPhone and Android).

Designed to work the way practitioners think, Unified Practice understands practitioners’ unique processes to provide the support necessary to harmonize their work lives.

Our experiment was based around the fact that users didn’t feel incentivised to create a free trial with the tool. By using a benefit-oriented call to action on the sticky menu, we managed to increase the sign-ups for free trials.

How we did it

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