Landing Page Optimization

Landing Page Optimization

An effective landing page optimization strategy helps you get the most out of your advertising campaigns. You want your landing page to speak directly to your prospects.

We have worked on hundreds of websites and have the formula to get your traffic converting faster and better.

Same traffic – more conversions. 

What Is a Landing Page?

  • A landing page is what you call the entry point for each user on your website.
  • In digital marketing terms, you could refer to a landing page as a separate webpage created specifically for a marketing campaign.
  • It’s where a user arrives after clicking a link on an email, an ad from Google, Instagram, Facebook etc.
  • Typically, landing pages are designed with a single goal in mind – this could be making a purchase, creating an account, filling out a form, downloading a PDF etc – it all depends on the type of business and the marketing strategy behind it.
  • Landing pages need to be relevant to the target audience and they should always be designed with the traffic sources in mind. There needs to be a message match between the landing page and the ad.

Landing Page Optimization: Our Process

Heuristic Analysis

Analysis of the sales copy and design elements featured on your page. We will ensure all elements work together to lead the user to the main call to action.

Web Analytics

Understanding user segments and patterns in their behavior as well as understanding the main traffic sources and their performance.

Message Matching

The landing page should deliver on the promises made in the ad. We'll make sure that happens and test the hell out of your copy.

User Research

We will discover the reasons behind user abandonment. We learn what matters to users, as well as what's preventing them from converting.

A/B Testing

All this information will come together to develop solutions to the problems identified. The solutions will be prioritized according to our own scoring system and then we will test them out.

Why should you optimize your Landing Page?

Targeted Messaging

Increased Conversions

Reduced Ad Spend

Higher ROI on PPC campaigns

Our Favourite Tools

Univera – Eric Davis

I’m most impressed with ONTRACK DIGITAL’s competency. They deliver exactly what they say they’re going to deliver. I know I can always rely on them, which is why I continue to hire them.

Eric Davis

Director of Sales & Marketing

ByBiehl – Alexandra Sifuentes

Our conversion rate has increased 30% overall in the year following our initial project and we’ve received nothing but postive feedback on the thumbnail header that was added to our mobile-design.

Alexandra Sifuentes

Ecommerce Manager

Nicolas Aagaard

We had a great collaboration and communication with Ontrack. Very quick follow up on their end! The team was very self sufficient and with a hands-on approach.

Nicolas Aagaard


Danny Bohnen

Ontrack Digital has done an amazing job on our CRO. They’ve ran multiple tests and improved our conversion rates. Communication is easy and their reporting is SUPER detailed! This service is a “MUST” if you’re looking to squeeze as much revenue out of your visitors as possible.

Danny Bohnen

Legendary Wall Art

Charlotte Driessen


We contracted Ontrack for a one-off audit on our web visitor journey. When the team went over the audit and identified areas of improvement, we immediately felt that we spoke the same language, and the Ontrack team had the deeper knowledge and experience that we missed. We’re now almost a year later and still hooked. Andra and her team have been consistently helping us identify, test and implement changes that have had a direct impact on our conversion rates.

Charlotte Driessen

Digital Marketing Director at Rydoo

Kirsten Mills

case-interviewGreat work! Will definitely keep working on conversion rate projects in the future. Wonderful results achieved.

Kirsten Mills

Case Interview

Rebekah Daw

Andra and the team have been such a delight to work with. Not only have they been able to improve website performance for several of our clients , communication, execution and visibility on all projects has been extremely thorough. At every stage of the process, our team and clients have felt ultimately supported and provided with detailed reports, action items and updates. If you’re after a badass CRO team who ACTUALLY know what they are doing and do it well – hire these guys.

Rebekah Daw

Head of Client Relationships, Right Hook Australia

Maks Kondratjuks

Very professional, with a great attitude toward the client and it was a pleasure dealing with.

Maks Kondratjuks


Grant Headifen

We received a total audit of our site. After implementing everything we definitely saw a step jump in conversion. Truly insightful professionals.

Grant Headifen


Read one of our
other case studies

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