Landing Page Optimization.
A landing page is what you call the entry point for each user on your website.
In digital marketing terms, you could refer to a landing page as a separate webpage created specifically for a marketing campaign. It’s the place where users who clicked on one of your ads, links, posts, etc. land.
Typically, landing pages have the purpose of persuading users into taking ONE action – that is, to register as a member, give out contact details, obtain an email address in exchange for a product (whitepapers, infographics, etc.)
When you are designing this type of landing page you need to keep your traffic sources in mind – this landing page is especially designed for paid traffic, such as Google Adwords or Facebook ads, Pinterest ads, Linkedin Ads, Bing and others.
What you probably already noticed is that the better the landing page you have, the better your results on paid advertising campaigns and the lower your costs of client acquisition.
That’s what we’re here to do – help you A/B test your landing pages and improve your conversion rates so that you can truly get the most out of your paid advertising campaigns.
Conversion rate Optimization and Digital Marketing Agency based in Bucharest, available worldwide.
creativity, user-centric design and continuous learning.
Conversion Research + 1 A/B test running
Delivery of conversion optimization audit and making sure the system is in place for A/B testing.
Implementation of first A/B tests in their order
Based on the prioritization document, we will implement experiments one by one and run them.
Ongoing CRO + Revised Conversion Research
We will continue implementing and running the experiments in our list while also updating the conversion research with data for the past three months.
Reiteration + New experiments
Based on the results of the previous experiments, we will decide if we should reiterate on some (change the way we applied the theory) or go ahead and implement new experiments.