Resources

Welcome to Ontrack Digital! We provide everything you need to increase your conversion rates and scale your online business.

We've put together a list of resources that will help you grasp the essentials of conversion rate optimization and even kickstart your own CRO program.

Make sure to also check out the blog posts for specific topics and further reading.

Testing Masterfile Template

Learn how to prioritise your A/B tests and easily monitor the progress of your experiments.


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Kickoff Questions Template

Get our exhaustive list of CRO and business related questions to see if your store is eligible for implementing a CRO plan.


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GA Configuration Checklist

A complete checklist to help you correctly set up your Google Analytics account and start collecting accurate data.


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60 A/B Testing Ideas for Ecommerce Stores

We've put together a thorough list of A/B tests ideas you can start implementing today and drive more conversions.


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Quantitative Research Framework

Learn how to run an in-depth data analysis on your audience and kickstart your own conversion optimization program!


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Qualitative Research Framework

Our user research framework will help you speak your visitors' language, write relevant copy and create highly targeted campaigns.


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We've just launched Ontrack Analytics - The app that identifies money leaks and gets your business back on track

Instantly identify drop-offs

Get an alert when your website is loading slowly or not at all on different browsers, screen resolutions or operating systems.

Identify top user segments

See how your business evolved month-over-month, year-over-year or any other dates you want.

Technical issues alert

The Executive Summary will keep you up to date with fresh information about your users. How much they spent, how many of them bought and what is their conversion rate. All in one dashboard.

*No credit card needed

Latest from the blog

The Best Way to QA Experiments in Convert

Conversion rate optimization (CRO) is a structured, systematic approach to increasing the percentage of conversions on a website or mobile app. CRO typically focuses on persuading current traffic to take……
Get Our Optimization Checklist

Boost Conversion Rates with this 12-Point Product Page Checklist

Learn how well your product page is performing now and how you can improve it to get more conversions.

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