Sticky ‘Add to Cart’ Button on Product Page brings 12.51% uplift in sales
Sticky 'Add to Cart' Button on Product Page brings 12.51% uplift in sales
— The results
12.51%
Lift in Purchase Conversion Rate
16.84%
More Transactions
34.87%
Improvement in Revenue
What we did
With over 2 million customers worldwide and still counting, Fit Tea is considered to be the #1 selling detox tea in the world.
Since its launch in 2013, the brand enjoyed a lot of attention from influencers and consumers. Michael Gonzalez, founder of Fit Tea is one of the first business owners to lay out the basis of influencer marketing.
Even so, he felt that the website could definitely benefit from improvements and this is where our contribution lies.
Our product page A/B test generated good results, which is why we’ve implemented it as the new control.
How we did it
- Defining the Target Audience (Analytics Data & Qualitative Research)
- Creating & Prioritizing A/B Tests
- Designing & Implementing A/B tests
- Running the Experiments
- Results Analysis, Generating Insights & Learnings for Future Experiments
Get results like this!
Drop us a line and let’s discuss your CRO needs.
Bonus: you get a free site review!
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