Visual and actionable copywriting brings 29% uplift in sign-ups
- Post date February 13, 2020
- Post author By Andra
Visual and actionable copywriting brings 29% uplift in sign-ups
— The results
29,91%
Lift in Free Trial Sign-ups
42%
Lift in Demo Requests
What we did
Rydoo is a single app, representing the shared vision of 3 companies: Sodexo, iAlbatros and Xpenditure. Since June, 2018 their main focus is on helping companies and employees focus on what really matters by eliminating painful and frustrating processes.
Rydoo’s aims to change the way worldwide companies work. Over 500k professionals across 60 countries use the app to simplify travel and expense management.
Among the many things we’ve A/B tested for them, copy and CTAs have proven to be most effective, generating 29,91% uplift in Free Trial Sign-ups and 42% uplift in Demo Requests.
How we did it
- Defining the Target Audience (Analytics Data & Qualitative Research)
- Creating & Prioritizing A/B Tests
- Designing & Implementing A/B tests
- Running the Experiments
- Results Analysis, Generating Insights & Learnings for Future Experiments
Get results like this!
Drop us a line and let’s discuss your CRO needs.
Bonus: you get a free site review!
×
Read one of our other case studies
Product Origin Transparency Leads to Increased Sales
By Irina Mihailescu Grigoras
/ September 30, 2022
See how we brought an uplift to our client's sales by being transparent about the origin of the products.
Read More
Increase the Conversion Rate by 14% with a Visible Search Bar
By Irina Mihailescu Grigoras
/ September 30, 2022
See how we brought an uplift to our client's conversion rate by being adding a visible search bar on collections...
Read More
Gain 20% More Revenue with a Ratings Distribution Chart
By Irina Mihailescu Grigoras
/ September 29, 2022
See how we brought an uplift to our client's sales by being adding a ratings distribution chart on product pages.
Read More
Bring +30% More Revenue by Matching Upsells to Products
By Irina Mihailescu Grigoras
/ July 18, 2022
See how we brought an uplift to our client's revenue by matching upsell colors to the products.
Read More
Increase Your Conversion Rate by 23% by Adding A Reviews Widget
By Irina Mihailescu Grigoras
/ July 13, 2022
See how we brought an uplift to our client's conversion rate by adding a trusty reviews widget on the homepage.
Read More
How Extra Steps Can Add Friction to the Sales Funnel
By Irina Mihailescu Grigoras
/ January 31, 2022
See how adding a drawer cart can improve the performance of the overall sales funnel.
Read More
A Good Hero Section Can Bring a 13% Uplift in Conversion Rate
By Irina Mihailescu Grigoras
/ January 31, 2022
See how we brought an uplift to our client's conversion rate by optimizing the hero section.
Read More
Highlighting Ratings and Reviews Brings a 7% Increase in Conversion Rate
By Irina Mihailescu Grigoras
/ January 31, 2022
Read how you can increase your ATC and conversion rates by highlighting ratings and reviews on the product pages.
Read More
Increased accessibility and contrast leads to increased conversion rates
By Irina Mihailescu Grigoras
/ January 31, 2022
Read how using a contrasting color scheme can potential customers further down the sales funnel.
Read More
Boost Your Sales with an Explanatory GIF Set
By Irina Mihailescu Grigoras
/ December 6, 2021
See how we increased our client's ecommerce conversion rate by adding explanatory GIFs on product pages.
Read More