{"id":4071,"date":"2022-01-05T12:49:00","date_gmt":"2022-01-05T10:49:00","guid":{"rendered":"https:\/\/ontrack.agency\/?p=4071"},"modified":"2022-01-05T19:16:54","modified_gmt":"2022-01-05T17:16:54","slug":"sudden-drops-in-conversion-rate-6-common-reasons","status":"publish","type":"post","link":"https:\/\/ontrack.agency\/2022\/01\/05\/sudden-drops-in-conversion-rate-6-common-reasons\/","title":{"rendered":"Sudden Drops in Conversion Rate: 6 Common Reasons"},"content":{"rendered":"\n

Whenever you experience sudden drops in conversion rate your heart skips a beat and, inevitably, you start panicking. Well, you shouldn\u2019t. Everything\u2019s got a solution if you know where to look. So take a deep breath, go through this checklist and find the cause. <\/p>\n\n\n\n

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Here\u2019s what to look for if you find yourself in this situation: <\/p>\n\n\n\n

1. Check for Site Errors<\/strong><\/h3>\n\n\n\n

The first thing you need to do is access your website and perform a quick health check. Technical errors are often the culprits of sudden drops in CR. <\/p>\n\n\n\n

Test all important functions, like adding a product to the cart, completing an order, sending an email to the support team – key actions that users should be able to perform easily and successfully. <\/p>\n\n\n\n

Also, check to see if there\u2019s something slowing your website down. Loading time is more important than you might think<\/a> and it could seriously affect the conversion rate. <\/p>\n\n\n\n

2. Look for Changes in Design and Layout<\/strong><\/h3>\n\n\n\n

Have you done any changes to your website recently? Think about any design tweaks or apps you might have installed. These things can drastically affect your conversion rates, which is why it\u2019s highly important to closely monitor your metrics whenever you bring a significant change to your website. <\/p>\n\n\n\n

Kindly ask your developer to go through all the site changes performed recently and look for connections: could any of these site alterations be correlated to the sudden drops in conversion rate? <\/p>\n\n\n\n

3. Traffic Sources Might Have Something to Do With It<\/strong><\/h3>\n\n\n\n

First of all, check for sudden drops in traffic. If they aren\u2019t obvious, take your analysis even further and look at traffic sources. <\/p>\n\n\n\n

There are many possible issues related to your traffic that can generate drastic drops in conversion rate. Here are the most common: <\/p>\n\n\n\n